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NatureFresh is reshaping the cucumber category

NatureFresh Farms took its cucumber lineup to the next level with the launch of Unveiled Mini Cucumbers.NFF 2019 Unveiled 1

The Unveiled Mini Cucumber is unique to its category, offering a new look with an extra crunch. A cucumber highlighted by its pale complexion and the refreshing flavor expected from its class. These mid-sized beauties are ideal for snacks or appetizers adding a flash of color with a satisfying crunch in every bite.

By trialing unique varieties in NatureFresh Farms greenhouses, the company continues to discover different levels of innovation within the industry. Dedicated to research and development, NatureFresh Farms is excited for their future with the continuous expansion of its team, its advancements in technology and product innovation allowing it to provide fresh produce all year round.

As a company that seeks to develop new products in produce categories, NatureFresh Farms believes there continues to be tremendous growth potential for retailers in North America on the entire cucumber segment.

“Retailers are always looking for exciting innovations and new ways to drive categories, sales and enhance the flavor offering for their consumers. Until now, most of the seed variety innovation has revolved around the tomato category. Our new Unveiled Mini Cucumber will help deliver some excitement for consumers and retailers alike,” said Executive Retail Sales Account Manager Matt Quiring. “When our discovery team first saw the Unveiled Mini Cucumber, we were attracted to the unique complexion of the product; however, after tasting it, we knew instantly that there was something more to it than just looks and wanted to take this variety to the next level and go to market.”

“This is the crunchiest Cucumber you'll ever taste,” said registered dietitian Taylor Bailey. “Cucumbers are high in water, and a source of fibre and antioxidants, which makes them ideal for healthy snacking while standing out with its seemingly invisible skin and delicious crunch. The Unveiled Cucumbers are definitely a dietitian approved snack.”