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Ahold Delhaize to focus on supermarket growth, smaller formats and eCommerce

Ahold Delhaize announced its Better Together strategy, which will focus on three key pillars: funding growth in supermarkets, eCommerce and smaller formats; saving for its customers by buying better, operating smarter and wasting less; and investing in its customer proposition, including getting fresher and healthier.ahold

The Better Together strategy "builds naturally on our combined strong performance as well as the strong foundations of the local brands in our group," Dick Boer, chief executive officer of Ahold Delhaize, said in a press release. "Guided by this common compass, we will continue to improve our family of brands to be a better place to shop, a better place to work, and a better neighbor, every day. We are meeting the needs of customers today and anticipating those of tomorrow, by providing more value, quality and convenience."

The company said Food Lion continues to win with its Easy, Fresh & Affordable strategy and will roll it out to 160 additional stores in 2017, bringing the total to 540, or 55 percent of total sales at the brand.

Additionally, Ahold USA is building momentum with its Heading Northeast strategy as its investments in pricing, service and quality pay off with gains in customer perception and sales volume increases.

Ahold Delhaize confirmed its commitment to its eCommerce businesses by meeting the growing customer demand for online grocery solutions. The company said it hopes to double net online consumer sales by 2020.

"Our success as a business is closely tied to how well we meet the needs of multiple stakeholders," the company said in the release. "Ahold Delhaize is prioritizing three areas where we can have the most impact on the lives of our stakeholders and, in doing so, become a stronger, more sustainable company: promoting healthier eating, reducing food waste, and creating healthy and inclusive workplaces for the 375,000 associates at our brands."

All brands will set clear targets in the areas of product integrity, sourcing, tackling climate change, and taking care of the company's employees. Ahold Delhaize said it will provide more details in 2017.

“Our integration is on track and we have a clear plan to deliver €500 million in net synergies in 2019," Boer said in the release. "We are convinced more than ever that our merger is the right combination at the right time."