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Mission Produce expands sales leadership, hires Brent Scattini as VP of sales for North America

Oxnard-based Mission Produce announced that the company has hired Brent Scattini as vice president of sales for North America. In this role, he will work with the domestic sales team in developing and implementing sales strategies in North America, managing client relationships, developing new business as well as overseeing day-to-day sales activities.Brent-ScattiniBrent Scattini

Prior to joining Mission, Scattini most recently served as vice president of sales and marketing for Gold Coast Packing in Santa Maria, CA, where he worked for the past six years. Prior to that he was director of sales for Grimmway Farms in Bakersfield, CA, for a decade.

According to Brian Miller, Mission’s senior vice president of sales and marketing, Scattini is an important addition based on the company’s growth strategies. “Brent brings us additional planning and management-level depth as Mission continues to grow. We just finished a record year, and we are adding sales management resources to stay ahead of our expected growth and keep the momentum rolling."

Mission’s market leadership position in avocados is what attracted Scattini to the position. “I’ve been impressed by what Mission has done over the years," he said. "Mission has the leadership position in the fast-growing avocado category, and I am extremely excited about the opportunity.”

“The addition to staff is a testament to our commitment to effectively serve our customer base," Steve Barnard, Mission president and chief executive officer, said in a press release. "We have very aggressive growth plans globally, and the North American market still commands much of our attention. Adding a sales executive of Brent’s caliber to our growing team to focus on domestic business is an important step in our overall plans.”