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New Fresco y Más stores launch in South Florida

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County during a simultaneous ribbon-cutting ceremony at each location Dec. 7. The first Fresco y Más store concept was launched in Hialeah, FL, in June.fresco

The new Fresco y Más stores feature a refreshed produce department with a farmer’s market setting with a wider selection of tropical fruits. By listening to customers throughout its communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.

“The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional Fresco y Más stores to bring more savings to more communities,” Ian McLeod, president and chief executive officer of Southeastern Grocers, said in a press release. “We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices and great service.

“Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them — an expanded product assortment, great low prices and new features, including a full-service Latin butcher shop and new Cocina,” McLeod said in the release.

In addition to the refreshed produce department, new Fresco y Más stores feature a full-service Latin butcher shop, a new “Cocina” (kitchen), a dollar zone, a renovated bakery department, an all-new café, an additional Wall of Value section, more than 500 new Hispanic items and a new custom façade and vibrant yellow colors with bi-lingual signage throughout the store.