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Wegmans lowers prices on fresh produce, organics

In time for the holidays and to help customers make healthy meals on a budget, Wegmans has expanded its list of family items, lowering prices on more than 40 products. The list of products is heavy with fresh produce, including organic salad blends, organic bananas and asparagus.wegmanColleen Wegman

The number of SKUs with new consistent low prices totals 247, and a variety of the items with new consistent low prices reflect the growing customer demand for organics.

“Our approach to pricing is simple. We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” Colleen Wegman, president of the company, said in a press release. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef. As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”

The products are all Wegmans brand, because the company can be more aggressive with pricing for its own brand.

Wegmans Food Markets Inc. is a 92-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts. The family-owned company, recognized as an industry leader and innovator, is celebrating its 100th anniversary in 2016. Wegmans has been named one of the 100 Best Companies to Work For by Fortune magazine for 19 consecutive years, ranking No. 4 in 2016.