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Caribbean cruise for IPC's retail display contest winner

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The Idaho Potato Commission announced that first-place retail display winners will set sail in the Caribbean for a seven-night getaway in an ocean-view stateroom, the new top award in the annual competition.

“We are delighted to be able to offer six all-expenses-paid vacations for two on Celebrity Cruises as grand prizes for the 26th annual contest,” Jamie Bowen, IPC marketing manager, said in a press release. “The winning entrants and their category managers will be able to select from an eastern or western Caribbean cruise on Celebrity Cruises Silhouette, for an approximate total retail value of $5,700 per prize! It’s the perfect reward for all of the hard work that goes into making these incredibly creative Idaho potato displays that customers love, featuring Idaho potatoes and our partner, Hormel Real Bacon Bits.”

The Grand Prize Celebrity Cruises package includes:

  • Ocean-view stateroom (nonsmoking, double occupancy, two twins or one queen bed)
  • Airfare
  • $500 allowance for incidentals, such as ground transportation, port hotels and beverages aboard ship

ip1The IPC Potato Lover’s Month Retail Display Contest, which will run for nine weeks from mid-January to mid-March 2017, will also award a free Marley Chant Mini Portable Bluetooth audio speaker system to everyone who enters. The convenient high-quality speaker features up to six hours of wireless play and a built-in microphone for use as a speakerphone.

Each in-store display should incorporate clearly marked fresh Idaho potatoes (bag, bulk or both), an Idaho dehydrated potato product and Hormel Real Bacon Bits; potato products from other states cannot be included. The IPC 2017 contest point-of-sale materials must also be incorporated into the display. This year’s special-themed display kit includes two double-sided Potato Lover’s Month logo display signs, one large and two small double-sided signs with appetizing photos, and two inflatable Mylar Spuddy Buddy balloons. In addition, clip art and recipes are available on the IPC website at www.IdahoPotato.com/Retail.

Retailers will compete with other same-size stores in one of three categories: one to five cash registers, six to nine cash registers, or 10-plus cash registers. Within each store category, entrants are eligible to win these prizes: first place, all-expenses-paid Caribbean cruise for two; second place, $1,000; third place, $750; fourth place, $500; fifth place, $250; and honorable mention, $100 (100 selected from remaining entries).

In addition, the Category Manager Match Program will award equivalent prizes to corporate category managers for stores that qualify for a first through fifth place prize, including the cruise for two.

Contest details
Here’s how to enter the IPC Potato Lover’s Month 2017 Retail Display Contest:

  • Using fresh Idaho potatoes (bag, bulk or both), an Idaho dehydrated potato product and Hormel Real Bacon Bits, develop an eye-catching display following the contest rules (available at www.IdahoPotato.com/Retail).
  • Put up the display in your store’s produce section for at least one week between Jan. 16 and March 17.
  • Submit a photo (digital preferred) of the display and an entry form (available at www.IdahoPotato.com/Retail) to the IPC so that it’s received no later than March 31. All winners will be notified by May 1 and posted on www.IdahoPotato.com/Retail.

All entries will be judged on use of Potato Lover’s Month signage, creativity of the display, how the display incorporates the partner product, and perceived salability of the display. Judging will be done by the Potato Lover’s Month Display Contest Review Committee.