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The Fresh Market rolling out refreshed stores in Charlotte

The Fresh Market will reveal its new look and enhanced fresh-focused shopping experience at six Charlotte, NC, store locations on Nov. 30. This follows The Fresh Market’s initial launch of the new concept in two other North Carolina markets in October. The specialty grocer will continue rolling out refreshed stores across the country, with seven locations scheduled for Dec. 7, and additional waves through 2018.freshmark

“The refresh of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options,” Rick Anicetti, president and chief executive officer of The Fresh Market, said in a press release. “The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers. We look forward to offering the Charlotte community those special products they always enjoy at The Fresh Market, while adding more options to ensure they can experience extraordinary eating experiences more often.”

Beginning Nov. 30, Charlotte-area stores will offer shoppers more of what they love with a concentrated focus on several key areas: fresh, convenience, value, in-store experience and health.

Fresh fare remains the top priority, with a robust selection of produce, meat, seafood and products from local farmers, but also high-quality items sourced from providers across the globe. Stores will now provide a larger variety of local offerings throughout the store, including local produce items from farmers across North Carolina such as Scott Farm and Lively Orchards.