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Raley’s to launch imperfect produce program

Raley’s is getting ready to launch a program to market aesthetically imperfect produce at a lower price point. The pilot program, “Real Good” produce, will start off in 10 Northern California stores beginning mid-July. Made possible by a partnership with Imperfect Produce, it enhances the produce offerings at Raley’s.

In the United States, over 40 percent of food grown is wasted, for many reasons, including aesthetic standards, according to Raley's. The new program aims to find a new home for the imperfect produce, which otherwise would have gone to waste.

“Raley’s is proud to take a meaningful step forward to help reduce food waste in our country," Meg Burritt, director of wellness and sustainability, said in a statement. “Our ‘Real Good’ produce will educate our customers about the food system, offer our growers a new pathway to market their produce, and provide greater access to produce that is aesthetically imperfect, but just as flavorful and nutritious.”