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Instacart delivers for Whole Foods, Winn-Dixie, BJ's and Costco in Miami

Instacart expanded delivery service to Miami, its 16th city, covering most of the metro area. Customers can order from Whole Foods Market, Costco, Winn-Dixie and BJ'S Wholesale Club as well as Petco stores and have everything delivered by Instacart in as little as one hour. Instacart customers do not need a Costco or BJ's membership to shop from those stores.

"We had thousands of requests for service in the Miami area, and strong interest from retail partners such as Whole Foods Market and Winn-Dixie, so the time was right," Apoorva Mehta, founder and chief executive officer of Instacart, said in a press release. "We're thrilled to bring the first on-demand grocery delivery service to Miami."

Whole Foods Market was one of the first national grocery chains to partner with Instacart for delivery, and has seen average weekly sales through Instacart grow to over $1.5 million.

"Instacart has already proven itself as a strong partner for Whole Foods Market in 15 other cities, and we're very excited to now offer our Miami customers this great shopping and delivery experience," Juan Nunez, president of the Florida region for Whole Foods Market, said in the release. "Whole Foods Market shoppers will now be able to conveniently purchase our high-quality products online or through the mobile app and have them delivered directly to a home or office address in as little as an hour."

To celebrate the Miami launch, deliveries for Instacart orders were done in style on a Boatsetter chartered boat on May 19. Customers who were out on a boat or have a dock within Instacart's Miami delivery zone received their groceries by transport via water.

Originally launched in San Francisco, Instacart has disrupted the traditional grocery delivery space by connecting customers with personal shoppers, independent contractors who shop for and deliver grocery orders providing their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers. In January 2015, Instacart was named "America's Most Promising Company" by Forbes magazine.