Loading…

Stemilt to host Virtual Cherry College webinar

stemiltuStemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST.

Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry harvest, packing and shipping process while showcasing the locales and differences of Stemilt’s season-long cherry program.

“One of the highlights of every summer is having produce friends visit our orchards to learn how World Famous Cherries go from our orchards to your grocery stores,” said Brianna Shales, Stemilt’s senior marketing manager. “Since COVID-19 has put a pause on in-person events, we pivoted and are now sharing the next best thing through this Virtual Cherry College webinar. It’s a great way to educate your entire produce or merchandising teams about where sweet cherries come from, how they are grown, and how to effectively market and merchandise cherries.”

The webinar will feature videos of Mathison, and his father, fourth generation cherry grower Kyle Mathison. Together, they will talk about the environment cherries need to grow, show how cherries are harvested, hydrocooled, and packed, and explain their family’s farming roots that date back to the early 1900s. Roger Pepperl, Stemilt’s marketing director and a former produce buyer-merchandiser, will share best practices for marketing and merchandising cherries before opening up a Q&A session to ask the experts any lingering cherry questions.

“It will be a packed hour of cherry education, entertaining family stories, and even a tour of our World Famous compost farm,” said Shales. “We encourage anyone in produce to attend, but designed this especially for produce buyers, merchandisers, ops specialists, and those on the frontlines — the hard-working produce managers and their team members.”

In-person experiences and this virtual Cherry College are just two of the education opportunities that Stemilt provides the produce industry. Stemilt University Online is an on-demand training program with cherry and apple courses that Stemilt introduced in 2019. The curriculum is video based with a short quiz and certificate of completion.

“We really believe in educating retailers and produce teams about our World Famous Fruits,” said Shales. “The art of produce is something that is learned through time and experience, but we love to help that along by sharing our knowledge about apples, pears, and cherries with those who get to interact most with shoppers.”

Click here to register for Stemilt U: Virtual Cherry College. Registration is free and all registrants will receive a recording of the webinar.

tpn daily signup

Salmonella outbreak linked to onions continues to grow
CDC, several states, and FDA continue to investigate a rapidly growing outbreak of Salmonella Newport infections. Red onions have been identified as the likely source. The traceback information collected identified Thomson International Inc. of Bakersfield, CA, as a likely source of red onions in this outbreak. Additional Read More ...
The Nunes Co., Peri & Sons complete expansion
The Nunes Co. Inc., along with Peri & Sons, announced the completion of their 2020 expansion to the Walker River Cooling Facility in Yerington, NV. The joint venture partners are Nevada–based Peri & Sons, one of the country’s largest onion growing operations, and Salinas, CA-headquartered The Nunes Co., one of the Read More ...
Industry Viewpoint: Virtual advocacy
To say there is a lot at stake for the produce industry during an election year in the midst of a global pandemic is not an exaggeration. United Fresh Produce Association has been guiding the industry through this year’s unpredictable and uncharted territory since March and will continue to do so as we head to the polls Read More ...
John J. Jerue, founder of logistics company, dies at age 94
John J. Jerue, founder of the leading logistics company bearing his name, died at home last week just shy of his 95th birthday. Mr. Jerue built a network of sales offices throughout the United States and Canada generating over $350 million in annual revenues withsubsidiaries and affiliate companies, including John J. Jerue Read More ...
Fruit World's organic Thomcord grapes arriving in early August
Fruit World Co., a family-owned, flavor-focused grower-shipper of organic and conventional fruit and one of the largest California growers of organic Thomcord grapes, expects to begin shipping this popular variety the first week of August in new high-graphic two-pound recyclable paper totes. Known for being especially Read More ...
Church Bros. Farms big on product development
Church Bros. Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state-of-the-art processing plant, True Leaf Farms. “We were seeing strong growth prior to COVID-19 and were planning for that to accelerate in the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse