Loading…

Fall Creek names regional director for Mexico

nurssFall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, packager, and seller where he worked since 2009 in various management roles. Based at Fall Creek’s facility in Jalisco, Mexico, he reports to President and Chief Operating Officer Oscar Verges.

“Alberto brings vast experience in leadership positions in agri-business in the U.S. and Mexico, and we are truly excited to welcome him to the team,” said Verges. “His background in agronomy, production, and product development across different crops, and thorough understanding of the U.S. consumer, position him well to help Fall Creek better serve the blueberry industry in Mexico.”

Previously, Medina-Mora was director of the berry program for VBM-Giumarra/Fundacion Jalisco, where he recruited and developed small- and mid-level growers to establish hundreds of hectares of blueberries for export markets. He also held management positions with Dole Fresh Fruit Co., Seminis Vegetable Seeds Inc. and Q-Flor, S.A. de C.V.

“I’m thrilled to join the Fall Creek family and culture and to contribute my experience and skills to continue to provide superior solutions and support to Fall Creek’s grower-customers,” said Medina-Mora. “I’m excited to participate in the fast-growing blueberry industry in Mexico — an industry that is more demanding of high-quality products every year.  As the industry expands into new regions, Fall Creek will continue to focus on providing superior varieties and technical support for our customers’ success.”

Medina-Mora earned a master's degree in horticulture from Michigan State University and a bachelor’s degree in agricultural engineering from Tecnologico de Monterrey, Queretaro, Qro., Mexico, as well as a certificate in post-harvest technology of horticultural crops from University of California, Davis.

tpn daily signup

The Nunes Co., Peri & Sons complete expansion
The Nunes Co. Inc., along with Peri & Sons, announced the completion of their 2020 expansion to the Walker River Cooling Facility in Yerington, NV. The joint venture partners are Nevada–based Peri & Sons, one of the country’s largest onion growing operations, and Salinas, CA-headquartered The Nunes Co., one of the Read More ...
Industry Viewpoint: Virtual advocacy
To say there is a lot at stake for the produce industry during an election year in the midst of a global pandemic is not an exaggeration. United Fresh Produce Association has been guiding the industry through this year’s unpredictable and uncharted territory since March and will continue to do so as we head to the polls Read More ...
John J. Jerue, founder of logistics company, dies at age 94
John J. Jerue, founder of the leading logistics company bearing his name, died at home last week just shy of his 95th birthday. Mr. Jerue built a network of sales offices throughout the United States and Canada generating over $350 million in annual revenues withsubsidiaries and affiliate companies, including John J. Jerue Read More ...
Fruit World's organic Thomcord grapes arriving in early August
Fruit World Co., a family-owned, flavor-focused grower-shipper of organic and conventional fruit and one of the largest California growers of organic Thomcord grapes, expects to begin shipping this popular variety the first week of August in new high-graphic two-pound recyclable paper totes. Known for being especially Read More ...
Church Bros. Farms big on product development
Church Bros. Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state-of-the-art processing plant, True Leaf Farms. “We were seeing strong growth prior to COVID-19 and were planning for that to accelerate in the Read More ...
USDA restricts PACA violators in New York and Texas
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse