Loading…

Retailer provides $5M donation to food banks, community charities

loblawLoblaw Cos. Ltd. will provide $5 million in gift cards to certain food banks and community charities, including Food Banks Canada, Second Harvest and Community Food Centres Canada. Due to COVID-19, these groups are seeing growing community hardship, while also addressing the challenge of social distancing and increased food safety measures. Some are increasingly relying on grocery and drug store gift cards to help community members in need.

Through this new initiative, Loblaw will add an additional $5 million of value, to the $15 million worth of gift card purchases by select charities, increasing their buying power. The cards will be available for use in Loblaw’s 2,500 Shoppers Drug Mart and grocery store locations, including Loblaws, No Frills, Real Canadian Superstore, Your Independent Grocer, Zehrs and more.

“Usually our donations quickly become a hot meal at a community food centre or a care package at a neighbourhood drop-in. With physical distancing some of those options have disappeared,” said Sarah Davis, president of Loblaw Cos. Ltd. “With a gift card in hand, someone facing hardship can visit a store to buy the items that matter most right then and there.”

“Food Banks Canada has made a $150 million-dollar appeal on behalf of food banks in Canada from coast to coast to coast. We are anticipating a record number of individuals in need, and we must all work collaboratively to provide essential food support to them,” said Chris Hatch, chief executive officer of Food Banks Canada. “We all rely on the generosity of individuals and businesses to donate funds, and Loblaw’s offer will stretch those funds further.”

"It will take many creative approaches to battle this ever-deepening food crisis and the distribution of discounted grocery cards to our low income neighbours is definitely one of them," said Nick Saul, CEO of Community Food Centres Canada. "Enabling people to make their own food choices preserves dignity in a time of great stress and anxiety. We applaud Loblaw for stepping up to support our communities in this important way."

“In a time of greater crisis and uncertainty, simply being able to stock your fridge and cupboards with staples can help bring a sense of stability and hope,” said Lori Nikkel, CEO of Second Harvest. “We are proud to be partners with Loblaw in bringing food and support to communities across the country so that no Canadian is left behind.”

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...
NEPC announces cancellation of 2020 expo
Locally, nationally and globally, so much has changed in such a short time. The produce industry has been tested in ways that we probably never could have imagined, including at the New England Produce Council Inc. After much consideration, the NEPC board of directors has decided to cancel the 21st NEPC Produce Floral & Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse