Loading…

Duda engages with consumers during unique National Celery Month

dudaFor the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.” Despite the shift in tone throughout the industry as well as the world, Duda Farm Fresh Foods continued to engage with shoppers in an effort to inspire and educate.

“Given the unique circumstances, we made the decision to continue to run our annual campaign to offer positive content and reinforce our supply during this time,” said Nichole Towell, senior director of marketing for Duda Farm Fresh Foods. “We were surprised and pleased to find consumers were not only continuing to engage with the Dandy brand, but were seeking familiar content and willing to purchase produce. At the end of the day, we want to make sure shoppers know that we will continue to provide the quality fresh produce they know and love.”

As part of the promotion, which garnered over 55,000 entries, Duda Farm Fresh Foods offered fans a chance to win one of four prizes that allow winners to easily incorporate celery into their daily routine. Prizes include a cocktail mixer, entertaining set and one-year supply of celery, food processor and personalized gift set.

In addition to the promotion, Duda Farm Fresh Foods continues to reinforce the healthy aspects of celery, especially fresh produce, while more people are looking for quick and easy ways to stay healthy at home. The brand is also ensuring shoppers that demand will be met with supply as grocery store shelves continue to be restocked at a faster than normal pace.

“It’s imperative, now more than ever, for us to continue working,” said Sammy Duda, senior vice president of national operations. “While demand continues to grow during this unparalleled time, we will work tirelessly to continue to supply retailers and shoppers with quality fresh produce.”

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse