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Strong Georgia peach crop in the works

georgGeorgia peach growers are anxiously awaiting first harvest of what is shaping up to be the best crop in years. Harvest is expected to begin around the May 15 and continue through the Aug. 15.   Following last year’s bumper crop, consumers are eagerly awaiting the quintessential summertime fruit.

With the current situation surrounding COVID-19, many retailers are expecting a huge lift in southern peach sales this summer.  

“Many are touting fresh peaches as the feel-good fruit of the summer. With these uncertain times, we’re glad to be able to support our peach partners throughout the summer season.  Everyone needs a taste of familiar comfort these days and we’re ready to bring back some normalcy to consumers nationwide with the juicy, healthy and unmatched flavor of a Georgia peach,” said Will McGehee, partner with Genuine Georgia.

Genuine Georgia expects to pack nearly 3 million boxes of Georgia peaches during the summer months. Offering convenient grab-and-go two-pound bags as well as fresh peaches sold loose by the pound or the each.  

“Retailers have the opportunity to merchandise peaches according to their shopper’s preference,” said Genuine Georgia Group's Duke Lane III.    

2020 Genuine Georgia partners can look forward to customized marketing support programs featuring everything from digital ad programs, social media support campaigns, a dietitian toolkit and customer specific merchandisers highlighting sweet Georgia peaches, a nutritional powerhouse of health.

A medium peach packs more than 20 different macro and micronutrients, including fiber, vitamins A, C, E, potassium and zinc. They are also naturally free of fat, sodium, cholesterol, gluten and trans fats. The orange-yellow hue of peaches is a cue that they’re an excellent source of beta-carotene, an important antioxidant that’s converted to vitamin A. In fact, a medium peach (one cup slices) has about 10 percent of the daily value for this nutrient. Vitamin A is an essential nutrient for optimal growth, bone health and vision.

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Market Watch

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