Loading…

Fresh Del Monte Produce names new chief marketing officer

delmonteFresh Del Monte Produce hired Elana Gold as vice president and chief marketing officer. In this key role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. She will report to Fresh Del Monte Produce President and Chief Operating Officer Youssef Zakharia.

Gold boasts more than 25 years in building strategies, organizations and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods and Yum! Brands, among others. Most recently, Gold served as chief commercial officer at Before Brands, a VC-backed start-up, where she helped to develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children. Prior to joining Before Brands, Gold served as divisional vice president of marketing for Abbot Nutrition International. Under her leadership, the company launched a blockbuster infant formula brand into China and significantly grew both the infant and adult nutrition categories with breakthrough innovation and communication strategies.

“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” said Zakharia. “As we continue our roadmap to achieve our five-year strategic objectives, including to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”

Gold carries a reputation as a high-energy business builder with deep expertise in global marketing strategy; infusing deep analytics into effective communication strategies; and driving meaningful innovation throughout the customer journey. Gold is also very passionate about building marketing capabilities and high-performing teams. She has worked and lived in eight countries and speaks four languages. Gold holds a bachelor's degree from Emory University in foreign languages and an MBA from the Wharton School of Business in both marketing and finance.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse