Loading…

Fresh Honeycrisp crop set to replenish supply chain

honeybearDevoted Honeycrisp lovers have a reason to rejoice this May as a fresh-picked crop becomes available at retailers nationwide. Honeybear Brands, a leading Honeycrisp importer from the Southern Hemisphere, announced the first shipments of the company’s 2020 Chilean Honeycrisp are leaving their orchards. This availability will provide a great option for retailers and consumers for a healthy new crop with strong shelf life driving sell through of great product at retail.  

“Predictably, domestic Honeycrisp begin losing flavor this time of year and consumers start turning to other snacking options,” said Don Roper, vice president sales and marketing for Honeybear Brands. “We invested heavily in our Chilean orchards more than two decades ago, and we’ve been at work ever since growing and fine-tuning quality so we can bring our nationwide retail partners something they can’t find anywhere else at this time of year.”

Organic Availability
Organic consumers have waited even longer for an organic Honeycrisp. Organic apples have a shorter holding period than conventional because the same climate-controlled tools and methods are not available for organics, shortening the lifespan of the crop.

“Several years ago, we saw the need for increased fresh organic Honeycrisp during the “off season” and started transitioning much of our Southern Hemisphere orchards. Over the next two years, our transition will be complete, and we will have more than half of our production organic,” said Roper.

Highest Production and Quality
The Honeybear 2020 crop is both the largest production volume and the highest quality fruit to ever come out of the company’s southern hemisphere orchards, with an expected 500,000 cases. Three key factors contributed to this boost:

  • The fruit is grown in the Araucania region of southern Chile, which is known for their exceptional growing conditions with just the right balance of warm days, cooler nights and perfect rainfall giving the crop the classic traits of the perfect Honeycrisp: high color, firm texture and juicy, crisp bite.
  • The precision work of the company’s team on the ground in growing, picking and packing premium-quality apples is second to none.
  • Dedicated supply chain model moving best conditioned Honeycrisp crop to key global Northern Hemisphere markets in the most efficient manner.
Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...
TastyFrutti taking things one day at a time
Since 1984, TastyFrutti, located in Philadelphia, PA, has served as a major importer and domestic shipper of fresh fruit, with distribution throughout the United States and Canada. One of its main products is grapes, which it sources from Chile and other countries, providing them year-round for customers. These grapes Read More ...
Industry Viewpoint: Insights to build a tropical program for your business
Shoppers want fresh flavors in their everyday diets, a trend that’s easy to see in the rising sales of tropical commodities. Yet, in a complex category with more than 30 different commodities, retailers are challenged to merchandise, price and promote tropical items that enhance performance of the entire department. It’s Read More ...
Chilean crops looking strong
It is currently the heart of the Chilean grape and stone fruit seasons, and the Chilean Fresh Fruit Association has lots of good news to report. With stone fruit, harvests of nectarines and peaches are practically finished as 17,053 tons of nectarines (23 percent of total export volume) have been shipped to North America, Read More ...
$1M drug shipment is (not) totally bananas
U.S. Customs & Border Protection Office of Field Operations at the Pharr International Bridge cargo facility intercepted a commercial shipment arriving from Mexico that contained more than fresh produce. CBP officers discovered 4,616 pounds of alleged marijuana hidden within the banana boxes that were destined for the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse