Loading…

USA Pears launching largest #WhatsInYourFruitBowl campaign to date

To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. This marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet.uspa

According to research, habits are more likely to be formed when there is a consistent cue. The simple and ubiquitous presence of a fruit bowl is an effective visual cue to encourage frequent consumption of fruit. The Center for Disease Control also states that only one in 10 Americans eats enough fruits and vegetables, which makes it a perfect time to motivate consumers to eat more produce. Joining the fruit bowl movement will be the National Mango Board, California Avocados, Harry & David and Produce For Better Health, all of whom will partner with USA Pears on consumer contests while also creating their own engaging fruit bowl content.

"With March being National Nutrition Month, it's the perfect time to launch a movement centered around the importance of maintaining a fruit bowl and creating healthy eating habits," said USA Pears Marketing Director Kathy Stephenson. "Keeping a well-stocked fruit bowl is one of the best motivators to consuming more produce, and it also looks beautiful on your kitchen counter! We hope this campaign results in people encouraging their family, friends and coworkers to fill their fruit bowl. We are looking forward to other fruit producers, retailers, dietitians, influencers and associations joining us to turn the fruit bowl into a movement."

Stephenson said, "Firm pears should ripen at room temperature, on the counter or in a fruit bowl, and can be moved to the fridge when ripe to keep for a few more days."

USA Pears will celebrate National Nutrition Month throughout March with a variety of engaging promotions aimed at educating consumers that pears are a heart-healthy choice. The promotions — including a sweepstakes and social media contest for consumers to share their own fruit bowl social media content — will place an emphasis on the many nutritional benefits to be gained from making pears a regular part of the day and the idea that forming healthy habits such as eating more fruits and vegetables is an important part of maintaining a healthy lifestyle.

With one medium-sized pear providing six grams of fiber (21 percent of daily recommended), as well as having vitamin C, pears are a delicious and nutritious snack. Additionally, all 10 varieties of Northwest pears — including Green and Red Anjou — are certified Heart-Healthy by the American Heart Association.

Students gain real world experience thanks to L&M internships
The future of the produce industry will depend largely on new people being introduced to the field, which is why L&M Cos. offers internships based on seasonal needs throughout the L&M farms, warehouses and sales teams. “Intern programs in fresh produce are great exposure for young people to be a part of a vital industry,” Read More ...
New Whole Foods Market features 75 local growers
Whole Foods Market recently opened a new 35,000-square-foot store in East Austin, TX. Special features of the new East Austin store include: Produce department offering a variety of fresh fruits and vegetables, including selections from about 75 local growers throughout the year including fresh flowers, peaches and Read More ...
Retailer announces plans to rebuild
CUB and its franchise partner Jerry’s Foods announced its commitment to the Minneapolis community to rebuild its Broadway Avenue and Lake Street stores, both of which are owned by Jerry’s Foods. CUB also announced that while those two locations remain closed, CUB plans to open temporary community stores at each location to Read More ...
Sun World takes firm stance on IP rights breach
California-based variety development and licensing company Sun World International LLC has reached settlement of a dispute with a prominent Australian table grape producer (and associated entities) within the Sunraysia region. This follows breaches of Sun World’s intellectual property and contractual rights discovered Read More ...
Fall Creek names regional director for Mexico
Fall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, Read More ...
Big Y exec breaks new ground
Theresa A. Jasmin has joined Big Y Foods as chief financial officer following the recent retirement of William T. Mahoney. She is responsible for the company’s strategic planning, finance, accounting, treasury and tax functions. As a senior member of the executive team, she reports to Charles L. D’Amour, president and CEO along with Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse