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Pete's lettuce wrap kit breaks new ground

Pete’s, a California-based produce company specializing in hydroponically grown living lettuce and cress varieties, will debut an innovative new line of fresh convenience products, Pete’s Butter Stuffers, in retail locations in and around the West Coast this spring.476A6278

Available in three varieties — Asian Style Chicken, Southwest Style Chicken and California Style Chicken — Pete’s Butter Stuffers offers time-pressed consumers a "no cooking required" dinner time solution that focuses on fresh, produce-forward ingredients and inclusions. With Pete’s Butter Stuffers, consumers no longer have to make the tradeoff between fresh and convenience.

“We know that people are busier than ever before resulting in 80 percent of consumers not knowing what they are going to make for dinner at 4 p.m. on any given weekday according to AC Nielsen,” said Brian Cook, president of Pete’s. “These consumers are constantly in search of dinner time meals that are not only quick and easy but that also feature premium, clean ingredients that they feel good about eating and serving to other family members."

Each Butter Stuffer Lettuce Wrap Kit delivers 4.5 to five servings and comes in a 100 percent recyclable plastic container composed of 70 percent post-consumer recycled material. Each kit also features a Pete’s hydroponically greenhouse grown butter lettuce head in addition to premium, all white meat chicken raised without antibiotics, a variety of fresh cut produce slaws and toppings and Hak’s Brand Organic Dressings.

“We are extremely selective in the ingredients we choose to include in our Butter Lettuce Wrap Kits, and we purposely avoid including anything overly processed, artificial or with an abundance of added sugar,” said Corrie Hutchens, marketing and innovation lead at Pete’s. “We are ultimately creating clean yet delicious Butter Lettuce Wraps that are high in protein at over 40 grams per kit, low in calories and substantial enough to feed multiple people.”

Pete’s Butter Stuffers will be available at West Coast area retailers beginning in March and can be found in the produce department.

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