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Jazz apples to energize shoppers, sales

Jazz apples are set to energize shoppers across North America, with a fitness-forward promotion to spark healthy habits, boost workouts and build excitement around the brand.jazz

Energize is a super-refreshing shopper contest from Jazz that launched the week of Jan. 20 and runs through February. When shoppers visit , submit Jazz proof of purchase and provide a quick note regarding why they prefer Jazz, they automatically are entered to win one of 11 prizes.

“Jazz, traditionally, has been positioned and known as a great pre- and post-exercise apple, due to its sweet/tangy flavor profile and useful ‘on-the-go’ size profile,” said Chris Willett, general manager of EnzaFruit Products Inc. “We want to be able to incentivize and reward Jazz shoppers during this healthful time of year.”

The 11 prizes total $20,000, comprising a $10,000 grand prize and 10 $1,000 prizes (in the form of gift cards). Two prizes will be drawn weekly (on Fridays), starting Jan. 31, with the grand prize drawn on March 10.

With a multi-channel approach, in store via displays, POS and ads, and complemented by social media influencers, promotional geotargeting messaging and digital couponing – Jazz Energize is designed to reward loyal shoppers and invite new customers.

“We look forward to working with retailers to drive Jazz sales through their vehicles, leveraging the best ways to reach and reward their shoppers,” said Angie Hanson, national brand activation manager for New Zealand-based T&G and Vancouver, BC-based Oppy. “We’ll simply provide any in-store direction and boost where we can, through T&G’s digital and social outlets to ensure we drive incremental sales and make it a success”