Publix expanding fresh-focused banner

December 05, 2019

GreenWise Market opened a new store in Lexington, SC. This is the fourth GreenWise Market to open and the second in South Carolina.greenwise

“Our GreenWise Market team is very excited to bring this new shopping experience to Lexington and the greater Columbia community,” said Publix President Kevin Murphy. “Our customers can expect to find unique and local products, as well as a gathering place for small meetings.”

GreenWise Market is home to a curated selection of specialty, natural and organic products and a large variety of prepared foods, as well as in-house smoked meats, in-house made sausages, organic produce, gourmet meats and cheeses, and body care items. The store is split into simply named experience zones like CARE, EATS and FINDS.

Customers visiting the POURS zone can purchase a glass of wine, locally brewed beer, locally roasted coffee or another beverage to enjoy while they shop or relax in one of the store’s seating areas.

The store also includes a multi-panel mural by local artist and architect Wayne Rogers that serves as both an abstract lake scene and a metaphor for what ties the town together.

The first new-concept GreenWise Market opened in Tallahassee, FL, in October 2018. Two more locations opened earlier this year, and a total of 12 locations have been announced. The company continues to look for additional GreenWise Market locations throughout its operating area.

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