Pazazz kicks-off with record season

December 04, 2019

Records are made to be broken and that’s certainly the case with Honeybear's Pazazz apple. The apple variety continues to break supply and sales records as orchards mature, yields increase, and consumers develop an affinity for Pazazz.

A descendant of the beloved Honeycrisp, Pazazz has a flavor all its own with a perfectly balanced sweet and tart flavor profile. This clean and refreshing apple packs a strong crunch and that flavor does not fade as the season progresses, making it a perfect year-round variety. Apple fans everywhere got the opportunity to enjoy their new favorite apple earlier this season as Pazazz hit the shelves almost a month sooner this year, kicking off with November and early December promotions.  

honeybear1 “Hands down, across the board, the quality, color, flavor and crunch of Pazazz has never been better than what we’ve seen coming out of every one of our orchards,” said Don Roper, vice president of sales and marketing at Honeybear Brands. “We recognize that consumers choose Pazazz because of the unique eating experience. An intense flavor profile complimented with the raucous crunch make this apple an immediate apple-fan favorite. This combination of flavor and long season availability, now through summer, makes Pazazz a key addition to elevating any retailer’s apple category."

Complimenting this record crop, Honeybear Brands is continuing its dynamic, multi-pronged marketing campaign generating consumer excitement and driving them in store. The “Find Your Pazazz” campaign encourages shoppers to find that little extra something special in their day that’s unique and alluring. Pazazz playfully encourages cheerful celebration of life’s small but shining moments.

The campaign kicked off in November featuring digital advertising to premium apple consumers as well as social media marketing, an influencer program with top food and wellness influencers and grassroots sampling at charity and community events. All initiatives are focused on local markets where the apple is available and providing consumers with a Pazazz experience that drives repeat purchases.

“We value our retail partnerships and understand the importance of those relationships, so it’s essential that we provide marketing support and valuable in-store merchandizing options,” said Roper. “Our marketing campaign consists of activities designed to provide sampling opportunities and bring consumers in stores, while the new POS materials make it easy for the stores to bring unique colors and excitement to the apple section.”    

Honeybear, the pioneer of Honeycrisp in Washington state, has more than thirty years of experience growing apples around the world. This year Honeybear experienced another successful year with expanded acreage and record sales for Pazazz, star of the Honeybear varietal development program. The company grows, picks, packs and delivers premium varieties and customer favorites to major retail banners across North America.

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...
NEPC announces cancellation of 2020 expo
Locally, nationally and globally, so much has changed in such a short time. The produce industry has been tested in ways that we probably never could have imagined, including at the New England Produce Council Inc. After much consideration, the NEPC board of directors has decided to cancel the 21st NEPC Produce Floral & Read More ...