Albertsons names EVP and chief customer and digital officer

November 19, 2019

Albertsons Cos. announced that Chris Rupp has been named executive vice president and chief customer and digital officer, effective Dec. 3. Rupp joins Albertsons Cos. from Microsoft Corp., where she most recently served as general manager of the company’s Xbox Business Engineering team.rupp

Rupp will be responsible for integrating and enhancing customers’ experiences across all digital touchpoints, accelerating the e-commerce business, and deepening customer relationships through loyalty programs. She will also assume responsibility for the company’s enterprise data strategy and data science capabilities.

“I am delighted to be joining Albertsons, one of the largest, longest running, and most customer-focused grocery retailers in the world, when the retail industry is evolving so rapidly,” said Rupp. “There is no retail business that is more critical in customers’ lives or more complex to operate than the grocery business. At the same time, customers everywhere are demanding better and faster service at lower prices. Technology allows us to push ourselves to invent new ways to serve our customers and communities, and I’m looking forward to this new challenge.”

Rupp brings a mix of retail, ecommerce, and business innovation with her to Albertsons Cos. from nearly 30 years of transformational work in consumer-oriented roles. She started her retail career at May Co. and soon after joined Sears, where she spent nearly 10 years in operations and merchandising. In 2005, Rupp took a position as a category manager with Amazon.com, managing the consumer-centric categories of wireless phones, computers, and office electronics before being named vice president and GM of fulfillment by Amazon Services in 2009.

In 2014, Rupp was named vice president of Prime, where she was instrumental in developing the platform’s marketing, policies, and member benefits across several countries. She also was part of the team that created and launched the first Prime Day in July 2015, which has evolved into one of the largest shopping days in the world. Rupp left Amazon.com in 2016 for Microsoft, where she took on the role of general manager of Microsoft, Windows, and Xbox Digital Store Marketing, eventually being promoted to her most recent role in April 2018.

“Chris Rupp has already made a profound mark in retail. Customer-focused leaders of her caliber are a rare find in any industry,” said Vivek Sankaran, president and chief executive officer. “She is joining Albertsons Cos. at a time when we are innovating our digital capabilities to make customers’ shopping experiences easy and exciting. We know our most loyal customers are shopping with us across all of our channels, and we win when we build lasting relationships with them. We are confident our total operation will benefit from Chris’s vision and leadership.”

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...
NEPC announces cancellation of 2020 expo
Locally, nationally and globally, so much has changed in such a short time. The produce industry has been tested in ways that we probably never could have imagined, including at the New England Produce Council Inc. After much consideration, the NEPC board of directors has decided to cancel the 21st NEPC Produce Floral & Read More ...