Crystal Valley acquires Joco Produce

November 18, 2019

Crystal Valley Foods announced that it is finalizing the acquisition of Joco Produce, a pioneer in the import and marketing of fresh Asian, tropical and specialty fruits and vegetables. The acquisition further enhances Crystal Valley’s ability offer a diverse and full line of specialty products to its customers throughout North America.

Joco has been a leader in the wholesale marketing of specialties since 1983. The company has a strong presence in South Florida and throughout the United States, especially in the wholesale and foodservice channels.

“We are excited to announce the strategic acquisition of Joco Produce and welcome them to the Crystal Valley Foods family,” said Jay Rodriguez, president of Crystal Valley Foods. “The addition of the company’s product line will allow us to become that one-stop-shop for our customers and help us to deliver new and unique products year-round.”

Over the last several years, Crystal Valley has focused on building its business and enhancing its core products by strengthening its grower-partner relationships, adding key personnel, and looking for new sourcing regions and unique products. The company has also focused on adding to its product line through the acquisition of well-recognized and reputable companies whose strengths and products would be complementary. The acquisition of Team Produce in 2017 was one example and now, the acquisition of Joco Produce.

“Joco has been in business for over 35 years and we are looking forward to leveraging the company’s strengths in sourcing and marketing these unique Asian and tropical items,” Rodriguez added. “The acquisition also comes at a perfect time for Crystal Valley as we have just completed an expansion and remodel of our Miami warehouse and we have additional cooler space for new items as well as a completely new and updated repacking area.”

“We are looking forward to joining the Crystal Valley team,” said Joel Figueroa, president and owner of Joco Produce. “Both companies are established and well recognized in the industry and our strengths as well as our combined inventories and staff will help build on our core competencies to promote future growth.”

Crystal Valley expects seamless continuity for Joco’s growing partners and customers as they move their operations to the Crystal Valley Miami warehouse by the beginning of December.

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...
NEPC announces cancellation of 2020 expo
Locally, nationally and globally, so much has changed in such a short time. The produce industry has been tested in ways that we probably never could have imagined, including at the New England Produce Council Inc. After much consideration, the NEPC board of directors has decided to cancel the 21st NEPC Produce Floral & Read More ...