California avocado crop forecast almost double 2017 harvest

February 01, 2018

After weeks of reviewing the impact of wind and fire to California avocado groves, the California Avocado Commission announced a 2018 crop forecast: 374.6 million pounds of avocados. The total, despite the ravages of Mother Nature in California’s avocado growing regions, is nearly double the yield of last year’s crop and considerably better than some had feared.Tom-Bellamore-2018Tom Bellamore

“The CAC 2018 pre-season crop estimate of 374.6 million pounds of California avocados means there will be solid volume for retailers and foodservice operators to work with,” said Tom Bellamore, California Avocado Commission president. “Despite some harsh blows from Mother Nature, California avocado growers are resilient, and the industry is expecting a good year.”

The crop forecast comes after a series of weather events, including the Lilac fire in Riverside county and the Thomas fire in Ventura and Santa Barbara counties. The Thomas fire, which began Dec. 4 and burned more than 280,000 acres over than a month, was the largest wildfire in recorded California history. Wind and mudslides also have taken a serious toll on the region. However, the impact on California avocados was relatively limited.

“Many California avocado growers experienced loss, both personal and professional, and our hearts go out to them. Across the industry, though, only about 5 percent of the crop was damaged,” said Bellamore.

To support the 2018 crop, the California Avocado Commission will continue its Made of California marketing campaign with new creative executions. Customized marketing plans for targeted customers will be a focus, and CAC has a full slate of innovative programs in development.

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...
NEPC announces cancellation of 2020 expo
Locally, nationally and globally, so much has changed in such a short time. The produce industry has been tested in ways that we probably never could have imagined, including at the New England Produce Council Inc. After much consideration, the NEPC board of directors has decided to cancel the 21st NEPC Produce Floral & Read More ...