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Publix sets sights on expanding GreenWise banner

Publix Super Markets Inc. plans to reignite its GreenWise store concept. The first newly redesigned store will be located near Florida State University and is expected to debut in late 2018. Currently the company operates three stores under the GreenWise banner — all in Florida. greenwise

"We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products," Kevin Murphy, Publix senior vice president of retail operations, said in a press release. "Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today's consumer."

Publix plans to share additional details related to the new GreenWise format closer to the store opening. The company continues to aggressively look for additional GreenWise locations throughout its operating areas — Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.

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