Tajin to hold record number of demos in North America as part of 2017 marketing plan

Tajin Seasonings, a top-rated seasoning for fruits and vegetables in Mexico and North America, announced Feb. 28 at its annual national sales and marketing meeting that over 1,300 demos will be held across North America in 2017. The demos are available in local, national and regional chains as well as club stores.

Tajin will partner with multiple commodities for these demos, including carrots, corn, potato, pineapple, pears, apples, stone fruit, jicama, cucumbers, mangos, watermelon, avocados and kiwifruit. It will also partner with frozen and grocery items.tajin

“Our demos provide a great interactive experience for consumers,” Juan Carlos Limon, Tajin’s marketing equity manager, said in a press release. “We have well-trained teams, and it is great to see consumers enjoy the flavor of a fruit or vegetable seasoned with Tajin.”

Over the past several years, Tajin demos were focused during the April-August time period, but this year demos are planned every month.

“The Tajin brand has continued to gain national recognition and is surging in popularity with non-Hispanics,” Limon added. “We are now distributed in over 16,000 stores in North America and we want consumers to sample Tajin with fruits and vegetables they may not have thought of. We are reaching past our traditional summer months to help create more experiences.”

Tajin seasoning has had a number of strategic and promotional partnerships over the years. For example, in 2016 it joined Nature’s Partner watermelons for a summer promotion. As part of the promo, the two companies set colorful co-branded bins in grocery stores and had specially designed labels with a free Tajin seasoning packet and a 25-cent coupon on each watermelon.

Also, Tajin has formed strategic alliances with companies such as Stemilt, Borton Fruit, Del Monte Fresh, Chelan Fresh, Chilean Fruit Association, National Mango Board, National Watermelon Promotion Board, Pear Bureau Northwest, Farmington Fresh, Ready Pac, Dole, Stone Ridge Orchards, Washington State Fruit Commission, Giumarra, U.S. Apple Association, World Food Products and Taylor Farms to co-pack produce pairings with Tajín or to partner on demos and special events.

The overall 2017 marketing campaign includes television campaigns in select markets, an extensive coupon program, social media, stadium sponsorship and influencers/bloggers.

Tajin is a unique blend of mild chili peppers, sea salt and dehydrated lime. Third-party research shows that eight out of every 10 people who try Tajín with fruits and veggies love the taste and often expand its use to other food pairings and combinations.

"Tajín is a natural partner for the produce sector because it’s the perfect complement to fruits and veggies, yielding a combination enjoyed by young and old alike among all ethnic groups, not just Hispanics," Aldo Fernandez, chief executive officer of Tajín International Corp., added in the press release. “We are excited for all the consumers who will sample Tajin with fruits and vegetables in North America this year.”

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