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I Love Avocados delivers heartfelt goodness

Promoting healthy eating while raising awareness of the wholesome goodness of avocados, I Love Avocados kicked off an ongoing promotional campaign with the Send Avocado Love #YouGotAvos event.YouGotAvo-2017

For the week leading up to Valentine’s Day, a time when everyone deserves to receive a little extra love, I Love Avocados delighted its U.S.-based social community with the opportunity to send complimentary bags of I Love Avocados to someone special. The Send Avocado Love #YouGotAvos campaign kickoff realized instantaneous excitement by fans, bloggers and online influencers on Instagram, growing engagement by 258 percent in just a few hours. In a matter of days, the reach on social topped 140,000, proving that the love of this tasty superfood is as ripe as ever.

In the weeks that followed, complimentary bags of I Love Avocados emerged on the doorsteps of unsuspecting avocado fans across the country. The delivery included instructions for unlocking the identity of their secret admirers by posting on Instagram along with the hashtag #YouGotAvos. In addition, the goody bag gifters could repost an e-card from I Love Avocados’ Instagram to notify their recipient, #YouGotAvos.

Since Friday, March 17, I Love Avocados realized a combined reach of 89,000 (and growing) on Instagram from both mentions and hashtag posts by the brand's influencer family and community of avocado lovers.

This campaign, with its organic messaging to social, excited and enticed users to share Send Avocado Love from their social channels to their friends and followers. In turn, the efforts propelled a simple passion for avocados into a way of uniting a social community.

“We were genuinely thrilled with the response of the initial campaign, as it just proves the power of avocados and how people are so very passionate about them,” I Love Avocados Marketing Manager George Henderson said in a press release.

“I Love Avocados is planning to create more fun avocado freebies and giveaways throughout 2017 to spread avocado love everywhere," he said. "Fans can keep in touch through news, giveaway announcements, and coupons by signing up at iloveavos.com and following on social media.”

I Love Avocados was unveiled at the Produce Marketing Association Fresh Summit Conference & Expo, which took place in Orlando, FL Oct. 14-16, 2016. The brand is currently distributed to restaurants, institutions and produce retailers throughout the United States.

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