Loading…

Stemilt’s Rushing Rivers pears set to bring farm to store this spring

Stemilt-5lb-dAnjou-Pouch

In 2014, Stemilt Growers' newly introduced Rushing Rivers pear brand hit produce department shelves, giving consumers the opportunity to learn where their pears came from. Stemilt is a long-time industry leader in pears and introduced the label to share the unique story of the two locales where its pears originate. Fast forward three years and the Rushing Rivers brand has helped retailers find success in selling pears around a story.

“These pears have an exclusive story that helps our consumers better understand their value,” Roger Pepperl, Stemilt marketing director, said in a press release. “Most consumers today are interested in where their food comes from, so sharing that information through the brand and the story of these two locales is optimal. We want retailers and consumers to understand and know the importance of farm to fork.”Stemilt-5lb-dAnjou-Pouch

The Wenatchee River and Entiat River valleys are the locales behind Rushing Rivers and the places Stemilt and its pear partners, Peshastin Hi-Up Growers, have been farming for over a century. Both valleys are surrounded by hillsides of pines trees that help bring in fresh air-draws, the snowmelt helps recharge the rivers each spring ensuring a fresh and pure water source, and the volcanic soil is filled with nutrients giving the trees an extra boost of fuel to thrive during hot summer months. All of these elements create high-quality fruit for consumers to love.

“There are so many attributes that contribute to making Rushing Rivers pears extraordinary, and sharing that story has resonated with shoppers and given retailers a platform to sell pears around,” said Pepperl.

The spring season is an ideal time for retailers to do a final push on pears, including d’Anjou, Red d’Anjou and Bosc varieties. In addition to having great quality and size profiles for bulk Rushing Rivers pears, Stemilt also has branded packages available to build additional promotions around, including five-pound Rushing Rivers pouch bags and its award-winning Lil Snappers kid-sized fruits, which package three pounds of smaller sized pears in a convenient grab-and-go bag that appeals to parents and kids alike.

“Bagged pears work well to boost a shopper’s purchase size, which will drive volume and category sales,” said Pepperl. “They are great for in-and-out promotions, especially during the timeframe before summer fruits arrive.”

Stemilt has a variety of promotional tools available to retailers to help tell the Rushing Rivers story to shoppers. From signage, pop-up displays and branded cartons, to toolkits for social media and a video featuring orchards via drone footage.

“Retailers should take advantage of the great quality of our Rushing Rivers pears in order to boost the pear category this spring. Sharing the story of the river valleys gives shoppers a compelling reason to put pears in their shopping carts,” said Pepperl.

Boosting apple sales with tropical flavors
Stemilt is ready to help retailers rock their apple category by providing high-quality, flavorful Pinata apples for the summer season. Stemilt’s senior marketing manager, Brianna Shales, believes Piñata apples are exactly what consumers need who want to eat healthier, cook more at home or those who want to snack on an Read More ...
Winn-Dixie expanding with eight new stores
Winn-Dixie will expand in Florida with the addition of eight new Winn-Dixie stores before the end of the year. Southeastern Grocers, Winn-Dixie's parent company, finalized agreements to purchase multiple Lucky’s Market locations and Earth Fare grocery stores throughout the state of Florida. The grocer has acquired four Read More ...
Sunkist celebrates the return of Valencia oranges, summer citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties wind down. To celebrate the return of the summer season and Valencia oranges, Sunkist is launching a new campaign speaking to "the all-American summer," the fruit's immune-boosting qualities, and juicing nostalgia. In the past several Read More ...
Intergrow partnership to reduce food waste
Consumer’s have high expectations when it comes to their food. Even in produce, they expect beautifully uniformed, well presenting fruit. But at the end of the day this is farming and it is not realistic that every piece of fruit we produce to meet those requirements. Even with the strictest growing and packing practices, Read More ...
Giumarra introduces trio of premium nectarine brands
New for the 2020 California stone fruit season, the Giumarra Cos. introduces a trio of premium nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition. Midnight Edition and Twilight Edition will kick off the season with first shipments beginning the week of June 15, Read More ...
Mother Earth boosts conventional mushrooms
With 53 growing houses throughout southern Chester County in West Grove, Oxford, and Landenberg, PA, Mother Earth LLC continues its strong legacy in the organic mushroom industry. Like most in the produce industry, they have been adjusting to the new normal brought on by the coronavirus. “It’s been an interesting time,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse