Stellar Distributing continues to pump up volume of fig and kiwi supply

While figs and kiwifruit may not be the biggest markets, fans of these fruits are as loyal as they come, and Stellar Distributing has carved out a niche for satisfying these rabid consumers.

“People who love figs and kiwi are crazy about them,” said Kurt Cappelluti, sales manager for Stellar Distributing. “That’s led us to keep finding and delivering all we can. We want buyers to know that they can always count on us.”Stellar-Kiwi-KidsAs kiwifruit continues to gain popularity among consumers, Stellar Distributing has secured more volume and created packaging to appeal to kids.

Stellar has continued to grow its relationships in Italy and Chile. As the kiwi deal shifts away from Italy, Cappelluti sees great opportunities with Chilean kiwi.

“Last year we did 2.5 million boxes, this year we are doing about 3 million,” he said. “We should have good volume in mid-April. That is when the Chilean stuff is going to hit our market and when we will have more bullets to play with.”

Beyond volume, Cappelluti is particularly excited about the company's new boxes and packaging promoting kiwis for kids. The fruit is the perfect size for kids and its popularity keeps growing among consumers.

Closer to home, Stellar’s supply of Mexican-grown figs has given the company the ability to deliver figs year-round. New plantings in Mexico will provide more volume in the winter months. New plantings in California will extend its late-season supply of Black Mission and Brown Turkey figs into December.

“We learned a lot from our first full season shipping our Mexican figs, and the volume will keep growing year by year. It’s becoming a well-oiled machine like the rest of our operations,” Cappelluti added. “Perfecting our supply chain and making sure we have good supply is first and foremost to accomplishing our goal of becoming the go-to fig shipper.”

To further serve consumers' cravings for figs, Stellar is introducing a 1.5-pound clamshell with two varieties per package. They will be delivered with six clamshells in a box. Cappelluti expects the contrast in colors will be attractive in the stores and move fig consumers to increase their dollars spent in the category.

Boosting apple sales with tropical flavors
Stemilt is ready to help retailers rock their apple category by providing high-quality, flavorful Pinata apples for the summer season. Stemilt’s senior marketing manager, Brianna Shales, believes Piñata apples are exactly what consumers need who want to eat healthier, cook more at home or those who want to snack on an Read More ...
Winn-Dixie expanding with eight new stores
Winn-Dixie will expand in Florida with the addition of eight new Winn-Dixie stores before the end of the year. Southeastern Grocers, Winn-Dixie's parent company, finalized agreements to purchase multiple Lucky’s Market locations and Earth Fare grocery stores throughout the state of Florida. The grocer has acquired four Read More ...
Sunkist celebrates the return of Valencia oranges, summer citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties wind down. To celebrate the return of the summer season and Valencia oranges, Sunkist is launching a new campaign speaking to "the all-American summer," the fruit's immune-boosting qualities, and juicing nostalgia. In the past several Read More ...
Intergrow partnership to reduce food waste
Consumer’s have high expectations when it comes to their food. Even in produce, they expect beautifully uniformed, well presenting fruit. But at the end of the day this is farming and it is not realistic that every piece of fruit we produce to meet those requirements. Even with the strictest growing and packing practices, Read More ...
Giumarra introduces trio of premium nectarine brands
New for the 2020 California stone fruit season, the Giumarra Cos. introduces a trio of premium nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition. Midnight Edition and Twilight Edition will kick off the season with first shipments beginning the week of June 15, Read More ...
Mother Earth boosts conventional mushrooms
With 53 growing houses throughout southern Chester County in West Grove, Oxford, and Landenberg, PA, Mother Earth LLC continues its strong legacy in the organic mushroom industry. Like most in the produce industry, they have been adjusting to the new normal brought on by the coronavirus. “It’s been an interesting time,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse