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Stellar Distributing continues to pump up volume of fig and kiwi supply

While figs and kiwifruit may not be the biggest markets, fans of these fruits are as loyal as they come, and Stellar Distributing has carved out a niche for satisfying these rabid consumers.

“People who love figs and kiwi are crazy about them,” said Kurt Cappelluti, sales manager for Stellar Distributing. “That’s led us to keep finding and delivering all we can. We want buyers to know that they can always count on us.”Stellar-Kiwi-KidsAs kiwifruit continues to gain popularity among consumers, Stellar Distributing has secured more volume and created packaging to appeal to kids.

Stellar has continued to grow its relationships in Italy and Chile. As the kiwi deal shifts away from Italy, Cappelluti sees great opportunities with Chilean kiwi.

“Last year we did 2.5 million boxes, this year we are doing about 3 million,” he said. “We should have good volume in mid-April. That is when the Chilean stuff is going to hit our market and when we will have more bullets to play with.”

Beyond volume, Cappelluti is particularly excited about the company's new boxes and packaging promoting kiwis for kids. The fruit is the perfect size for kids and its popularity keeps growing among consumers.

Closer to home, Stellar’s supply of Mexican-grown figs has given the company the ability to deliver figs year-round. New plantings in Mexico will provide more volume in the winter months. New plantings in California will extend its late-season supply of Black Mission and Brown Turkey figs into December.

“We learned a lot from our first full season shipping our Mexican figs, and the volume will keep growing year by year. It’s becoming a well-oiled machine like the rest of our operations,” Cappelluti added. “Perfecting our supply chain and making sure we have good supply is first and foremost to accomplishing our goal of becoming the go-to fig shipper.”

To further serve consumers' cravings for figs, Stellar is introducing a 1.5-pound clamshell with two varieties per package. They will be delivered with six clamshells in a box. Cappelluti expects the contrast in colors will be attractive in the stores and move fig consumers to increase their dollars spent in the category.

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