Loading…

Rainier continues Boston Marathon sponsorship

Rainier Fruit is running with its continued partnership with the Boston Athletic Association as the official apple of the Boston Marathon.

What began in 2016 as an effort to promote organic apples to a health-focused crowed has grown into a multi-year campaign focused on delivering healthy fruits and health-focused messages to consumers around the United States.Whole-Foods-Maine-12x12 w21

“The whole Boston Marathon experience is deeply rooted in history, but it’s also steeped in community,” Andy Tudor, vice president of marketing and business development for Rainier Fruit, said in a press release. “That level of community involvement and excitement creates a sense of loyalty and brand recognition uncommon in today’s consumer marketplace.”

This year’s Boston Marathon on April 17 will mark the 121st running of the Boston Marathon. Rainier Fruit will take part in the entire Boston Marathon experience creating multiple points of contact with the more than 30,000 runners and 500,000 spectators, along with the general Boston community that participates in the race weekend.

Key efforts surrounding the Boston Marathon weekend include retail partnerships — in-store displays and promotions at national and regional retailers — hotel hospitality, media events, athlete events, sponsorship of the BOSTON Documentary and other Boston Marathon sponsor collaborations.

New this year is a partnership with local Boston Whole Foods Stores to support the Martin Richard Foundation on One Boston Day. One Boston Day was born in 2015 as a way to commemorate the spirit of Boston Strong after the devastating aftermath of the 2013 Boston Marathon bombings. Rainier Fruit, along with Whole Foods will each donate a portion of all sales of Rainier apples on One Boston Day to the Martin Richard Foundation, which works in memory of Martin Richard, a local Dorchester, MA, youth who died during the bombings. His family through the foundation has helped him spread his message of "No more hurting people. Peace," and create a legacy of togetherness, teamwork, fairness, sportsmanship, inclusion and simple acts of kindness.

In addition to the many locations where Rainier Fruit is available to athletes and spectators throughout the weekend, Rainier Fruit is spreading its message online through social media and a company blog where they are profiling the stories of employees, runners and everyday people. Those profiled who are making a difference in their own lives, their family’s lives and in their communities. The blog also includes informational content from brand ambassadors including running coach Laura Norris of This Runner’s Recipes and Boston Marathon Race Director Dave McGillivray.

“Our sponsorship of the Boston Marathon started out as an effort to promote our products to active lifestyle consumers in one of the largest market regions in the U.S., but it has grown into a culture that epitomizes so much more,” said Tudor. “The stories we are hearing from our employees, from our customers and from our fans are about health, wellness, overcoming hardship, committing to service, maintaining perseverance and more. These people inspire us to continue to grow the highest quality, healthiest fruits possible because that’s what it means to be Wholesome to the Core,” concluded Tudor.

Rainier Fruit will give away more than 40,000 pounds of Rising Star apple varieties during the four-day Boston Marathon weekend. Varieties available to athletes and spectators will include top performing Honeycrisp, Jazz, Pink Lady and Rainier’s proprietary Lady Alice.

Boosting apple sales with tropical flavors
Stemilt is ready to help retailers rock their apple category by providing high-quality, flavorful Pinata apples for the summer season. Stemilt’s senior marketing manager, Brianna Shales, believes Piñata apples are exactly what consumers need who want to eat healthier, cook more at home or those who want to snack on an Read More ...
Winn-Dixie expanding with eight new stores
Winn-Dixie will expand in Florida with the addition of eight new Winn-Dixie stores before the end of the year. Southeastern Grocers, Winn-Dixie's parent company, finalized agreements to purchase multiple Lucky’s Market locations and Earth Fare grocery stores throughout the state of Florida. The grocer has acquired four Read More ...
Sunkist celebrates the return of Valencia oranges, summer citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties wind down. To celebrate the return of the summer season and Valencia oranges, Sunkist is launching a new campaign speaking to "the all-American summer," the fruit's immune-boosting qualities, and juicing nostalgia. In the past several Read More ...
Intergrow partnership to reduce food waste
Consumer’s have high expectations when it comes to their food. Even in produce, they expect beautifully uniformed, well presenting fruit. But at the end of the day this is farming and it is not realistic that every piece of fruit we produce to meet those requirements. Even with the strictest growing and packing practices, Read More ...
Giumarra introduces trio of premium nectarine brands
New for the 2020 California stone fruit season, the Giumarra Cos. introduces a trio of premium nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition. Midnight Edition and Twilight Edition will kick off the season with first shipments beginning the week of June 15, Read More ...
Mother Earth boosts conventional mushrooms
With 53 growing houses throughout southern Chester County in West Grove, Oxford, and Landenberg, PA, Mother Earth LLC continues its strong legacy in the organic mushroom industry. Like most in the produce industry, they have been adjusting to the new normal brought on by the coronavirus. “It’s been an interesting time,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse