Loading…

Potato greetings hot in the NBA

When Dirk Nowitzki of the Dallas Mavericks of the National Basketball Association recently scored his 30,000th career point, the milestone was marked in an unusual way: he received a potato with his picture on it along with a note of congratulations.

Unsure who sent the celebratory tuber, Nowitzki took to social media, according to a March 21 story in The Wall Street Journal.

“Whoever sent me this potato — much appreciated,” the 19-year veteran forward wrote on his Twitter account.

Nowitzki wasn’t the only NBAer to be blindsided by the unusual greeting. In subsequent days, Hassan Whiteside of the Miami Heat received one that depicted him and the musician DJ Khaled. Kevin Durant of the Golden State Warriors, who is nursing a knee injury, received one with a note wishing him a speedy recovery. “Hope this stupid potato eases the pain,” the note said in part. And C.J. Miles, a guard for the Indiana Pacers, received one calling him “one of the most underrated players in the game,” after he ascended to No. 7 all time on the team in three-pointers made.

So who is behind this potato-greeting trend? Riad Bekhit, owner of the Bay Area start-up Potato Parcel fessed up.

“It wasn’t some crazy fan, it was me,” he was quoted as saying in the WSJ story.

Bekhit is a different kind of potato shipper, charging around $15 for a personalized potato that is not meant to be eaten but rather sent as a greeting. For that fee, customers can upload an image and message that are affixed to the spud before being mailed to a designated address.

Bekhit said his company has sent more than 40,000 potatoes so far. But his company is not alone in its quirkiness.

Competitors include Mail a Spud and MysteryPotato, which also provide a similarly unconventional greeting service using the staple of the produce department. But for Bekhit, the key was to employ unconventional marketing to stand out, thus the blitz to the big names in the NBA.

Bekhit appeared on “Shark Tank” last year with Potato Parcel founder Alex Craig to pitch the idea to the notoriously critical panel. While they received two offers for funding, neither was from Mark Cuban, owner of the Dallas Mavericks, who agreed it was an effective marketing tactic.

While Bekhit’s spuds have reached many of their targets, including one to Houston Rockets guard James Harden, who was complimented on his beard in the spud-o-gram, others were air balls.

The unacknowledged tuber sent to NBA superstar LeBron James carried the note, “What can I say? You inspired me to be a beast in the potato biz.”

Boosting apple sales with tropical flavors
Stemilt is ready to help retailers rock their apple category by providing high-quality, flavorful Pinata apples for the summer season. Stemilt’s senior marketing manager, Brianna Shales, believes Piñata apples are exactly what consumers need who want to eat healthier, cook more at home or those who want to snack on an Read More ...
Winn-Dixie expanding with eight new stores
Winn-Dixie will expand in Florida with the addition of eight new Winn-Dixie stores before the end of the year. Southeastern Grocers, Winn-Dixie's parent company, finalized agreements to purchase multiple Lucky’s Market locations and Earth Fare grocery stores throughout the state of Florida. The grocer has acquired four Read More ...
Sunkist celebrates the return of Valencia oranges, summer citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties wind down. To celebrate the return of the summer season and Valencia oranges, Sunkist is launching a new campaign speaking to "the all-American summer," the fruit's immune-boosting qualities, and juicing nostalgia. In the past several Read More ...
Intergrow partnership to reduce food waste
Consumer’s have high expectations when it comes to their food. Even in produce, they expect beautifully uniformed, well presenting fruit. But at the end of the day this is farming and it is not realistic that every piece of fruit we produce to meet those requirements. Even with the strictest growing and packing practices, Read More ...
Giumarra introduces trio of premium nectarine brands
New for the 2020 California stone fruit season, the Giumarra Cos. introduces a trio of premium nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition. Midnight Edition and Twilight Edition will kick off the season with first shipments beginning the week of June 15, Read More ...
Mother Earth boosts conventional mushrooms
With 53 growing houses throughout southern Chester County in West Grove, Oxford, and Landenberg, PA, Mother Earth LLC continues its strong legacy in the organic mushroom industry. Like most in the produce industry, they have been adjusting to the new normal brought on by the coronavirus. “It’s been an interesting time,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse