Oppy to market Brookside cherries

Cherry season gets an early and exciting start at Oppy this year, thanks to an exclusive marketing agreement for North America with renowned California packer Felix Costa & Sons of Lodi, CA.

The new partners begin shipping top-quality cherries in Costa’s Brookside label during the last week in April. Following the Brookside California season, Oppy will transition seamlessly to Orchard View cherries as the harvest begins in June.Brookside-cherry-bag

“We are really delighted about boosting our cherry program with the Brookside label,” David Nelley, vice president of categories at Oppy, said in a press release. “Fruit grown by Costa is one of the best known cherry lines in Asia, where they have an excellent reputation for quality and flavor. Domestic buyers whose opinion we value have told us they always want more Brookside label cherries.”

Brookside cherries are grown by the third generation of the Costa family, and affiliated California cherry producers who focus on high-quality export cherries, according to Greg Costa, partner in Felix Costa & Sons.

“Once we discovered that we were shipping a high percentage of our cherries to the same overseas customers as Oppy’s partner Orchard View, it made sense to consider working together,” Costa said.

The focus on superb cherries requires a diligent effort year-round. Costa, who also chairs the California Cherry Board research committee, racks up a thousand miles per week during the growing season visiting associated orchards throughout California’s cherry-growing districts, assuring that the fruit bound for his label meets Brookside’s discerning standards.

“We spend a great deal of time in the orchards, focusing our efforts on a bigger, firmer, sweeter cherry,” Costa said. “Careful orchard management is essential throughout the entire year.”

And once the harvest begins, Costa credits the Unitec optical sorter, which was installed in its Lodi packhouse four years ago, for putting the final polish on the Brookside cherry pack.

“We’ve always had great quality, but the sorter establishes a base that makes us more consistent, and makes it easier to be consistent,” he said.

The California cherry season will begin about a week later than last year due to cooler weather and later boom. Oppy and Costa will commence with the Brooks variety in late April, followed by Tulare, Coral Champagne, Garnet and Bing — which represent the largest percentage of the Brookside label.

Oppy plans powerful spring cherry promotions and interactive social media outreach — featuring contests and more — that will give Brookside increased exposure in the North American market.

Boosting apple sales with tropical flavors
Stemilt is ready to help retailers rock their apple category by providing high-quality, flavorful Pinata apples for the summer season. Stemilt’s senior marketing manager, Brianna Shales, believes Piñata apples are exactly what consumers need who want to eat healthier, cook more at home or those who want to snack on an Read More ...
Winn-Dixie expanding with eight new stores
Winn-Dixie will expand in Florida with the addition of eight new Winn-Dixie stores before the end of the year. Southeastern Grocers, Winn-Dixie's parent company, finalized agreements to purchase multiple Lucky’s Market locations and Earth Fare grocery stores throughout the state of Florida. The grocer has acquired four Read More ...
Sunkist celebrates the return of Valencia oranges, summer citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties wind down. To celebrate the return of the summer season and Valencia oranges, Sunkist is launching a new campaign speaking to "the all-American summer," the fruit's immune-boosting qualities, and juicing nostalgia. In the past several Read More ...
Intergrow partnership to reduce food waste
Consumer’s have high expectations when it comes to their food. Even in produce, they expect beautifully uniformed, well presenting fruit. But at the end of the day this is farming and it is not realistic that every piece of fruit we produce to meet those requirements. Even with the strictest growing and packing practices, Read More ...
Giumarra introduces trio of premium nectarine brands
New for the 2020 California stone fruit season, the Giumarra Cos. introduces a trio of premium nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition. Midnight Edition and Twilight Edition will kick off the season with first shipments beginning the week of June 15, Read More ...
Mother Earth boosts conventional mushrooms
With 53 growing houses throughout southern Chester County in West Grove, Oxford, and Landenberg, PA, Mother Earth LLC continues its strong legacy in the organic mushroom industry. Like most in the produce industry, they have been adjusting to the new normal brought on by the coronavirus. “It’s been an interesting time,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse