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Wonderful Pistachios paying big to destroy evidence for spokes-elephant

Wonderful Pistachios, known for its iconic Get Crackin’ ads, launched an interactive online game, Destroy Ernie’s Evidence featuring its biggest star, Ernie the Elephant.  The pistachio-loving, computer-generated spokes-elephant made his debut last fall in the largest-ever Get Crackin’ campaign, and entertained millions of football fans during Super Bowl LI.  Now Ernie is unveiling a series of games that challenge pistachio fans to crack open the mystery of his quasi-memorable night of mischief.  HERO Ernie Jeep Cityscape HighRes

Destroy Ernie’s Evidence offers pistachio lovers the chance to cover up Ernie’s shenanigans after his wild party with the Squirrel Sisters was captured on camera. After awakening and discovering that the SD card with all the embarrassing footage is gone, Ernie may be missing more than just his dignity. He’ll do whatever it takes to destroy the incriminating evidence before anyone sees it.

In a series of online games released every two weeks on HelpErnie.com, fans can get crackin’ on the case and win valuable prizes along the way. Follow Ernie through eight of his TV commercial locations while he tracks down the Squirrel Sisters and the infamous video. Players can explore interactive environments, hunt for clues to find the missing video footage, and enter for a chance to win prizes until the video is finally recovered and the grand prize claimed. The game can be played now through June 30. All prizes will be awarded after the sweepstakes ends.  

“From partying with the Squirrel Sisters to inadvertently trashing a treadmill on Super Bowl Sunday, Ernie the Elephant has won the hearts of pistachio lovers everywhere with his larger-than-life personality,” Michael Perdigao, president of the Wonderful Agency, said in a press release. “Now fans can fully engage with Ernie by joining him on a journey to uncover what actually happened on his wild night through this one-of-a-kind interactive gaming experience.”

Adam Cooper, vice president of marketing for Wonderful Pistachios, added, “Ernie’s influence has already led to pistachios’ sales volume increasing by more than 35 percent. Whether you are throwing an Ernie-sized party to watch your favorite sport or playing our Destroy Ernie’s Evidence game, Wonderful Pistachios is the smart snack to satisfy your cravings without compromising your healthy eating goals.”

With more than $100,000 in prizes up for grabs, including the ultimate Jeep Wrangler Rubicon grand prize, the mission to find Ernie’s SD card tainted with the damning footage just got real. One lucky winner will have the chance to bring three of their friends to the hottest party in the desert with four Coachella Music Festival VIP passes while two winners will receive $10,000 to throw their own scandalous party. Two lucky gamers can also follow Ernie’s lead and party all night with $5,000 in credit from StubHub to attend sports, concerts or theatre events, and two winners can visit their dream destination with a $5,000 Airbnb credit. Ten hardcore gamers can continue their adventure with a Nintendo Switch console and five launch games. Lastly, one lucky winner will get to experience Ernie’s homeland in person with a trip for two to Kenya for five days, including roundtrip airfare, lodging and meals while exploring Masai Mara, Lake Nakuru and Amboseli National Park.

For more information on Wonderful Pistachios, the Get Crackin' campaign, or to view current and past commercial spots, visit GetCrackin.com or Facebook at Facebook.com/WonderfulPistachios.

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