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Southeastern Grocers’ Hispanic banner expands in South Florida

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, has expanded its Hispanic banner to 11 stores by unveiling five new Fresco y Más stores throughout Miami and Hialeah, FL. The stores include a refreshed produce department featuring a farmer’s market setting with a wider selection of tropical fruits.FyM Produce-Department

Based on the success of the previous six Fresco y Más stores, which opened between June and December 2016, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store experience with the products and services that meet the needs of each community.

“As Fresco y Más continues to evolve in South Florida, we are meeting the expanding consumer demand of providing more communities with an authentic Hispanic grocery store," Ian McLeod, president and chief executive officer of Southeastern Grocers, said in a press release. “As we continue to listen and learn from our customers at all of our Fresco y Más locations, we are developing new stores that reflect exactly what our shoppers are looking for; More Savings. More Service. More For You.

“Each store’s new Hispanic-focused product assortment and features, including a full-service Latin butcher shop and new Cocina, are our commitment to providing a shopping experience that reflects the cultural connection we strive to make with our Hispanic customers,” McLeod said in the release.

Fresco y Más’ new Low Price every day program includes more than 800 popular products that help shoppers save more on the quality items they buy every day, and are easily found in store with distinctive green and yellow arrow signage throughout the store. Prices will be at the same low price for at least six months for savings our customers can count on.

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