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New Whole Foods partnership to boost fruits and vegetable consumption

With a mission to help people consume more fresh fruits and vegetables every day, Juicero has entered into partnership with Whole Foods Market to launch juice bars across 11 Whole Foods Market locations in Southern California. Juicero-WF

Featuring triple-washed, chopped, organic fruits and vegetables harvested within days of arriving at the store, the juices are made with Juicero Produce Packs. Each location will offer four to seven Juicero blends, including Sweet Greens, Greens, Spicy Greens, Green Zing, Beta Glow, Root Renewal+ and Sweet Roots.

“Juicero offers our customers a new and unique cold-pressed juicing experience,” Patrick Bradley, president of Whole Foods Market Southern Pacific region, said in a press release. “Juicero allows for a convenient, affordable cold-pressed juice that meets our high quality standards and we’re excited for our customers to have this new option for grabbing a juice on the go.”

The juice bars will offer a modern, self-serve, interactive experience for customers to enjoy fresh, 100 percent organic, cold-pressed juice by the glass.

“We’re thrilled to work with Whole Foods Market, as we share many values around quality, maximizing health and personal vitality,” Jeff Dunn, chief executive officer of Juicero, said in the release. “Juicero’s partnership with Whole Foods Market makes it fun and appealing for people to incorporate a healthy, fresh cold-pressed juice habit into their daily routine.”

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