Houweling’s expands Signature Selection with new tomato packs

Houweling’s Tomatoes has added three new high-flavor tomato packs to its premium Signature Selection line. The exclusive Signature Selection brand dictates a strict crieria for varietal selection and growing practices, placing flavor at the forefront of the selection criteria, followed by other key attributes such as texture, and appearance. Rainbow-Trio---CA-Grown

The Signature Selection line is easily identified by Houweling’s distinctive black and gold label branding, complete with varietal declaration on each clamshell ensuring consumers that they will consistently enjoy a premium eating experience.

  • Tomtastic Yellow Cherry Tomatoes: Selected for their sweet flavor and yellow burst of color, these cherry tomatoes are packed in 12 x 10.5-ounce clamshells.

  • Signature Medley Grape Tomatoes: Varietals for Houweling’s grape medley offer a pleasing variety of intensely delicious flavors, varied shapes, distinct textures and brilliant colors. Signature Medley is available in 12 x one-pint diamond clamshells or 15 x one-pint rectangular clamshells.

  • Signature Rainbow Trio: Bright yellow, red and orange premium snacking tomatoes are chosen for their high-flavor profiles and firm texture. Packed neatly in a compartmentalized clamshell for eye-catching shelf presence, the Rainbow Trio is available in 10 x 1.25-pint clamshells.

The three new packs join the current lineup of Houweling’s premium Signature Selection items — Sweetoms red grape tomatoes, Strawberry on-the-vine tomatoes and Tomazing red cherry tomatoes — and are all available year-round from Houweling’s California and Delta, BC, greenhouse farms.

The expansion of Houweling’s Signature Selection line fortifies the brand vision of offering premium, flavorful, bespoke snacking tomato varietals that create a loyal following of tomato lovers and repeat, retail purchase.

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