The Fresh Market unveils new logo, refreshed stores

October 19, 2016

The Fresh Market will unveil a new look and enhanced shopping experience Oct. 26 at three North Carolina locations before it will begin rolling out refreshed stores across the country — 13 more locations currently scheduled for Nov. 30 in the Charlotte and Raleigh/Durham, NC, markets, and continuing in waves through early 2018.freshmark

“This is a significant milestone in The Fresh Market’s brand evolution,” Rick Anicetti, president and chief executive officer of The Fresh Market, said in a press release. “The reinvention of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options.  The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers. This signifies our commitment to our shoppers, as well as our dedication towards innovation and evolution in today’s dynamic food retail environment. ”

Beginning Oct. 26, the first three stores will offer shoppers more of what they love with a concentrated focus on several key areas:

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