Avocados from Peru announced the close of a successful 2016 export season that saw continued growth in demand for Peruvian avocados, the launch of both the world’s first international superfoods brand and a new worldwide cooperative marketing initiative, and official recognition of avocados’ health benefits from the U.S. Food & Drug Administration.
“We are extremely excited by the success that Avocados from Peru saw during the worldwide 2016 season,” Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said in a press release. “We hope to build off of our momentum from 2016, especially in continuing to spread news regarding the health benefits of Peruvian avocados through the new Superfoods from Peru brand, and look forward to a more robust crop and marketing season in 2017.”
In addition to its successful export growth, Avocados from Peru joined together with Blueberries from Peru to form the first international superfoods brand — Superfoods from Peru. Launched during the fifth annual Peru to the World Expo in New York City, which was attended by Guest of Honor Peruvian President Pedro Pablo Kuczynski, the new brand will work to promote the health benefits of Peruvian superfoods — a plethora of products such as avocados, blueberries, pomegranates, and many others — and continue the growth of superfood markets around the world.
Avocados from Peru was also a proponent for the creation of the World Avocado Organization — a partnership between Brazil, Mexico, Peru, South Africa and the United States. This new non-profit marketing enterprise will work to enhance existing avocado markets in order to raise awareness regarding the benefits of avocados in emerging health conscious markets such as the United Kingdom, the European Union and Asia.
Capping off the 2016 launch of the Superfoods from Peru brand, the FDA announced new guidelines that allow manufacturers to categorize foods containing certain good fats as “healthy” — thereby officially recognizing the benefits of monosaturated fats that have long made avocados a go-to nutritional source for health conscious consumers.
Avocados from Peru said it remains committed to supplying the United States with top-quality fruit and is excited to exceed the 2016 season by dramatically increasing its export to the US market in 2017.
2016 Season Highlights: