Loading…

Half Your Plate campaign launches second set of Chef Michael Smith instructional cooking videos

HYP.E4.Roast-Butternut-Squash.CMS

The Canadian Produce Marketing Association announced the launch of the second part of a new series of instructional cooking videos geared at educating consumers on how to select, store and prepare popular vegetables. The video series is part of the CPMA’s Half Your Plate campaign.

Each video features a unique recipe created by Chef Michael Smith and shows the basics of preparing produce. The video series features tomatoes, potatoes, celery, cucumbers, creamer potatoes, butternut squash, brussels sprouts and mushrooms. The final five videos have been launched at www.halfyourplate.ca.  

“I’m passionate about teaching simple cooking methods that can dramatically amp up your food lifestyle. Our Half Your Plate videos prove that healthy cooking is not hard cooking,” said Chef Smith. “Eating lots of fruits and vegetables every day remains one of the single most powerful lifestyle choices you can make!”

The Half Your Plate program is managed by the Canadian Produce Marketing Association in partnership with the Canadian Cancer Society, Heart & Stroke Foundation of Canada and the Canadian Public Health Association. A simple message, Half Your Plate encourages Canadians to make healthier meal choices without measuring, one meal at a time. The interactive Half Your Plate website is a one-stop-shop for recipes, print resources and videos all about fruits and vegetables.

“One of the major barriers to healthy eating is a lack of proper food skills,” said Rick Alcocer, chairman of the CPMA Marketing Committee and senior vice president of fresh sales for Duda Farm Fresh Foods. “An essential step to developing food skills, quick educational videos are the perfect way to give Canadians the confidence to try new meals in the kitchen and live a healthier life.”

Half Your Plate also hosted a Twitter Party Sept. 13 to kick off the series, with Chef Smith and food bloggers of Canada.

BC Fresh, Duda Farm Fresh Foods, Highline Mushrooms, the Little Potato Co., Ontario Greenhouse Vegetable Growers, Red Sun Farms, the United Potato Growers of Canada and the Canadian Horticultural Council were major sponsors of the video series.

Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...
TastyFrutti taking things one day at a time
Since 1984, TastyFrutti, located in Philadelphia, PA, has served as a major importer and domestic shipper of fresh fruit, with distribution throughout the United States and Canada. One of its main products is grapes, which it sources from Chile and other countries, providing them year-round for customers. These grapes Read More ...
Industry Viewpoint: Insights to build a tropical program for your business
Shoppers want fresh flavors in their everyday diets, a trend that’s easy to see in the rising sales of tropical commodities. Yet, in a complex category with more than 30 different commodities, retailers are challenged to merchandise, price and promote tropical items that enhance performance of the entire department. It’s Read More ...
Chilean crops looking strong
It is currently the heart of the Chilean grape and stone fruit seasons, and the Chilean Fresh Fruit Association has lots of good news to report. With stone fruit, harvests of nectarines and peaches are practically finished as 17,053 tons of nectarines (23 percent of total export volume) have been shipped to North America, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse