Loading…

New POM Wonderful TV campaign to kick off pomegranate season

pomwmw

POM Wonderful, one of the world’s larger producers of Wonderful variety pomegranates and a leading premium refrigerated juice company, is celebrating fresh pomegranate season. For the first time in three years, POM Wonderful is returning to television with a “Crazy Healthy” commercial campaign in October.

Four commercials highlight the healthful antioxidant power of premium 100 percent pomegranate juice. Each spot features people in everyday situations drinking POM’s premium 100 percent pomegranate juice and being protected by free radical-fighting characters like a dragon, a samurai, a cyclops and archers.

"Powered by pomegranate antioxidants, POM’s premium 100 percent pomegranate juice is a little sweet, a little tart and a whole lot of crazy healthy," the company said in a press release. The spots were directed by Tarsem Singh, Directors Guild of America award-winner among more awards for outstanding directorial achievements in commercials. Special computer-generated imagery effects were created by Framestore, a VFX company in London.

“Consumers love the sweet burst of flavor and versatility of our products,” Dahlia Reinkopf, senior director of marketing at POM Wonderful, said in the press release. “Our ‘Crazy Healthy’ TV campaign is timed perfectly with the launch of POM season to remind people about the antioxidant power of pomegranates. The goal of our campaign is to inspire consumers to get crazy healthy with our premium 100 percent pomegranate juice and seasonal Wonderful variety pomegranates.”

As the most popular variety of pomegranates in the United States, Wonderful variety pomegranates are just one of POM Wonderful’s healthy treats. Known for their sweet taste and plentiful juice, Wonderful variety pomegranates are an excellent source of fiber and deliver free-radical fighting antioxidants like vitamin C. The seeds in pomegranates, also known as arils, are perfect for healthy snacking and cooking. Each 4.3-ounce container of POM POMS Fresh Arils, POM’s convenient package of ready-to-eat arils, is 100 calories. Wonderful variety arils are a brilliant ruby red, indicating the healthy, sweet, tart juice contained within.

This season marks a decade of POM Wonderful celebrating pomegranates with original recipes showcasing new ways to enjoy the fruit. As in years past, POM partnered with distinguished chefs like José Andrés, Ludo Lefebvre, Suzanne Goin, Dale Talde, Michael Mina and more this year to create new recipes as part of a signature Chef Series. Chef Series recipes and more POM-inspired ideas can be found on Simply Wonderful, POM Wonderful’s digital magazine.

POM Wonderful variety pomegranates, POM POMS Fresh Arils and 100 percent pomegranate juice are available in the produce section at leading grocery, club and mass retailers. POM Wonderful variety pomegranates and POM POMS Fresh Arils are available October through January, and POM Wonderful 100 percent pomegranate juice is available year-round.

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse