Loading…

Fresh & Easy rebranded in new marketing campaign

febid

Fresh & Easy launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company has reinvigorated its brand and stores with the aim of providing healthy, convenient and affordable food.

The marketing campaign will include radio, outdoor, digital and social media elements running in all markets. The campaign is centered on five pillars that differentiate Fresh & Easy as new kind of market designed for modern consumers: affordable organics with the launch of its "Wild Oats" brand; freshly prepared food hand-picked, hand-chopped and handmade by in-house chefs; food delivered its peak freshness each morning; no hidden ingredients; and meal solutions, ranging from a quick bite to a gourmet meal.

“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” Mike Evans, Fresh & Easy’s head of marketing, said in a press release. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

Campaign materials can be seen at http://itsabouttime.freshandeasy.com.

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse