Loading…

Wish Farms' consumer program features recipe videos

wfvidWish Farms is offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season.

Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California.

"In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up," Gary Wishnatzki, president of Wish Farms, said in a press release. "We've also put resources into increasing our packing capabilities this year."

In an effort to develop fresh and relevant content, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign.  Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets. 

FiveStar providing much-needed relief to Floridians
FiveStar Gourmet Foods has been crafting delicious, fresh and healthy products since 1999, and for the past four years has operated a state-of-the-art East Coast processing facility in Naples, FL. The company didn’t fully realize until now what an important grassroots contribution it would make in the local community. Working Read More ...
SEG says bye-bye to BI-LO banner
Southeastern Grocers Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced today a series of transactions aimed to ensure the company continues to thrive and support the long-term growth of its core banners. The company has made the strategic decision to no longer operate stores Read More ...
Watermelon board pivots to digital strategy
The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and Read More ...
Superfresh Growers berry season about to begin
Northwest berry season is only a week away, and Superfresh Growers and Norris Farms are excited to deliver premium blueberries and kiwi berries.  These two multi-generation family growers complement each other in farming, marketing and logistical expertise. Harvest is expected to start the week of June 9, with great Read More ...
Food Lion acquires 62 stores from Southeastern Grocers
Food Lion has entered into a transaction to purchase 62 BI-LO/Harveys Supermarket stores in North Carolina, South Carolina and Georgia from Southeastern Grocers. The addition of these stores will deepen the company’s ability to serve more customers with fresh and affordable products to nourish their families. “We are so Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse