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Tanimura & Antle’s packaging preserves lettuce and profits

ta3Bulk produce may have a traditional farm-fresh appearance, but Tanimura & Antle’s field-packed lettuce actually delivers field freshness.

“We select special packaging materials to maximize freshness,” said Caitlin Antle. “[The] crinkly bag not only sounds fresh, but it keeps the lettuce really fresh too, plus this special packaging helps protect each head of lettuce from excessive handling at the store.”

The packaging for Tanimura & Antle’s line of field-fresh packed lettuce can also increase shelf life by 11 days and reduce shrink by 20 percent as compared to naked product.

"Packaging is critical when looking to reduce shrink, take labor out of the stores and improve quality,” said Rick Antle, chief executive officer of Tanimura & Antle. “My grandfather, Bud Antle, was the first to wrap lettuce in the early 1960s and it took until the 1980s before retailers universally adopted it. Change today is happening much faster, as consumers vote with their spending dollars for packaging that will help preserve freshness and quality as well as help product last longer."

Packaging for T&A’s field-fresh lettuce also protects against contamination, includes consumer information and is attractive on displays.

Because of T&A’s special packaging, constant refrigeration, and its quick and efficient delivery, the company is able to make sure there is field-fresh lettuce at grocery stores every day.

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