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Israel Morales named executive director of sustainable operations at JV Smith Cos.

Israel Morales is the new executive director of sustainable operations for JV Smith Cos. Previously the general manager of JV Farms Organic, Morales brings with him 45-plus years in farming with more than 30 years in organic farming.smi

He will be overseeing all of the sustainability practices under JV Smith Cos. as it continues to develop and enhance these operations at every level within all of its companies. In addition, he will take a vital role on the national stage as he shares his experiences to assist with research programs for the betterment of the industry.

 “I believe that sharing what I’ve learned with the industry, with schools, with future generations is not only my honor, but my responsibility,” said Morales. “The future generations need to be well informed about initiatives for food safety, crop rotation and production and responsible sustainability.”

The ongoing sustainable operations in the organic fields are a vital part of the priorities at JV Smith Cos. As stewards of the land, water and air, the team recognizes and appreciates that the ground and the environment that makes growing fresh, quality produce possible. “Our team is dedicated to creating a natural growing environment with the least amount of impact to the earth,” added Vic Smith, owner and chief executive officer. “Israel stands out in this industry as a natural leader in sustainability with his unparalleled passion for growing in harmony with the environment. We couldn’t be prouder to share his vision and his experience to the industry as we all move forward collectively to make this a better place for future generations.”