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Michele Hoard joins NMB as retail account manager

The National Mango Board hired Michele Hoard as the its new retail account manager for the West Coast region of the U.S. Hoard comes to the NMB with over 20 years of experience in produce through the roles of field marketing, business development, strategic marketing and account management. Hoard will work with retailers in the West Coast to set strategic programs and help retailers grow their mango category and increase year-round mango sales.hoar

Hoard comes to the NMB with a wealth of experience working for industry leaders, including Zespri International and the New York Apple Association. She has worked with retail groups across North America, including Publix, Safeway, Sam’s Club, Whole Foods, Costco, Trader Joe’s and more to expand and develop their strategic goals. A produce industry veteran, Hoard has held positions in several industry categories and companies leading sales marketing plans, tactical activities, quality control, integrated trade and marketing campaigns, and retailer continued support.

“I am excited to join an innovative association like the National Mango Board,” said Hoard. “They understand the unique balance in the produce industry of relationships, data driven information and effective marketing tools in building strong promotional partnerships.”

Hoard succeeds Katie Manetti, who worked with the NMB since 2008.

“Michele comes to the NMB with amazing new energy and exceptional strategic retail strategies that will be key in moving more mangos across U.S. retailers,” said Valda Coryat, director of marketing at the NMB. “Michele’s long produce industry career and retail partnerships will play a vital role in strengthening our retail team and developing remarkable strategies for our partners. Additionally, on behalf of the entire Board, the NMB would like to thank Katie Manetti for her years of service to the NMB. She was key in developing retail relationships with our partners in the West coast. We wish Katie the best in her endeavors and hope she is forever a mango ambassador!”