We love it when we’re cruisin’ together

The excitement is palpable as the floriculture industry sets sail to Miami Beach, Florida from June 18-20, where leaders will satiate their passion for learning and become immersed in new products that will attract more consumers and cover broader demographics.  

This year, IFE’s Education Day on June 18th will present speakers and information that have not been published or shared anywhere else. The attendees at IFE Education Day will be the first to hear it!

ife1 Day One: June 18

11:30am   Education Day kicks off with a Networking Luncheon and the Merchandising Award of Excellence

11:30am – 5:00pm   Education Programs-Presenters from Around the Globe!

How Do They Do It?- Industry Stats and Insights from Around the Globe

We hear the question all the time. How do THEY do it over there? Well, NOW you’ll find out from the top insiders in the global floriculture industry: United States, South America, Europe, Kenya and even Asia! You’ll hear the latest crop statistics, emerging markets, growth opportunities, environmental threats, transportation updates, new product trends and MORE! Bring your entire store teams! Exhibitors are invited! You’ll be the FIRST to hear and you WON’T want to miss it!

SPONSORS: Floralife and American Floral Endowment

From Fax To Facebook; Multi Generations In The Workplace      

In today’s workplace, multiple generations are working together to create a successful business. With that, leaders are challenged with generational differences in work ethics. This session will uncover what generational differences exactly are, how to communicate, lead and sell, why it’s extremely important to create relationships and fully understand how this all impacts business values. Attendees will walk away from this session with examples to implement into their workplace immediately and achieve results.

T2 = Trends X Training                                                            

Creating and implementing a successful balloon program encompasses two critical factors. This seminar will explore how to solve T2 using Trends and Training. Your hosts will break down each component illustrating how together they effectively generate successful sales!

Using Technology To Increase User Experience                            

How can you communicate important information with a large group of stores and ensure they are trained in up-to-date standards? Employee training is one area that stands to benefit greatly from today’s technological advances. Join our panel of experts who will discuss real technology and training platforms and the silver bullets for communicating best practices across your organization.

Grow, Market, Sell… Your Way Into A Profitable 2019!                    

The ability to breed flowers requires persistence and patience. The ability to market flowers requires time and knowledge. The ability to sell flowers requires dedication and resilience. The ability to do all three (grow, market and sell) is challenging yet achievable and super effective but how? This session will share dynamic ideas that prove anyone can reach the top of the pyramid with these skilled building blocks to achieve success. During this interactive session, attendees are encouraged to share ideas and discuss strategies.

And then... PAR-TAY at Sea aboard the Biscayne Lady!  You provide the resort-wear, and everything else will be provided!

Day Two: June 19 8:00am-10:00am   Speed Networking

10:00am-4:00pm   Exhibit Floor filled with NEW Products!

3:30pm   The Famous Iron Designer Competition & Happy Hour

Day Three: June 20

10:00am-4:00pm Exhibit Floor filled with NEW Products!

10:30am Flower Naming Ceremony

Learn how the industry works in 10 other countries, attain new knowledge for better management skills, discover disruptive technologies that create greater efficiencies, and grow, market and SELL your way into a profitable 2019 and beyond! You will hear it all —FIRST — at IFE!

Got questions? There’ll be plenty of time to ask in a safe, friendly environment.                                          

Have ideas to share?   Team spirit will fill the room with dialogue that is open and engaging!

There’s no doubt about it! Times have changed in the retail and supply chain industries and will never go back. The biggest concern used to be “the big against the small.” Today, it’s “the fast versus the slow.”

Don’t be left behind in knowledge that will build your success, grow your personal worth and drive the industry into positive sales and profits for the future!

Learn more about IFE HERE and register TODAY!!


Students gain real world experience thanks to L&M internships
The future of the produce industry will depend largely on new people being introduced to the field, which is why L&M Cos. offers internships based on seasonal needs throughout the L&M farms, warehouses and sales teams. “Intern programs in fresh produce are great exposure for young people to be a part of a vital industry,” Read More ...
New Whole Foods Market features 75 local growers
Whole Foods Market recently opened a new 35,000-square-foot store in East Austin, TX. Special features of the new East Austin store include: Produce department offering a variety of fresh fruits and vegetables, including selections from about 75 local growers throughout the year including fresh flowers, peaches and Read More ...
Retailer announces plans to rebuild
CUB and its franchise partner Jerry’s Foods announced its commitment to the Minneapolis community to rebuild its Broadway Avenue and Lake Street stores, both of which are owned by Jerry’s Foods. CUB also announced that while those two locations remain closed, CUB plans to open temporary community stores at each location to Read More ...
Sun World takes firm stance on IP rights breach
California-based variety development and licensing company Sun World International LLC has reached settlement of a dispute with a prominent Australian table grape producer (and associated entities) within the Sunraysia region. This follows breaches of Sun World’s intellectual property and contractual rights discovered Read More ...
Fall Creek names regional director for Mexico
Fall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse