Loading…

Airwave brings Organic and Produce Display Systems to the U.S. market

This unique produce display system that extends produce life is expanding into the U.S. as a result of retailer interest due to its effectiveness at reducing shrink and waste.adsdRay Gagne, founder of Airwave Produce Management Systems, and Matt Lurie, president of Organic Garage, talk produce sustainability at the latest store opening in Toronto.

Airwave has been very effective with Organic’s “Airwave helps us to reduce produce waste and by taking gases away provides a better tasting product. Customers are impressed with how the produce is presented in the trays and this means repeat clients and more sales” Matt Lurie, President Organic Garage, Toronto.

A patent pending airflow system increases ventilation in produce stacks and is the secret to the tray’s effectiveness. Through its proprietary foam ridgelines the Airwave tray provides minimal contact surface with the produce while protecting it from impact stress, one of the major causes of bruising. The tray features air ducts on the bottom to remove the CO2 and Ethylene gases created by ripe produce and that lead to over-ripeness, cellular breakdown, and eventually rot. Organic retailers in particular are recognizing its usefulness in reducing shrink. ”Airwave has some examples that show an impressive ROI for reduced shrink but also the display impact in tests show impressive sales gains especially with organics where keeping products fresh is a real challenge,” explained Ray Gagne.

Sustainability of produce has always been a concern industry wide. Ironically, it has been the Organic side of the business which has driven innovation due to their inability to utilize stronger pesticides or produce management chemicals. With a potential of faster ripening cycles and potentially more sensitive fruit from a skin and flesh perspective, the Airwave line of innovative trays and displays seems to be a unique answer for the market. The system incorporates mobile displays which also can be taken out of the store for a Farmers Market approach. This appears to be a trend in the industry where Organic producers are joining forces with the local / seasonal fruit and farm-to-table marketing strategy. A healthier alternative with Organics may now not necessarily mean a shorter fruit life span thanks to the Airwave line.

COVID-19 triggers shifts in consumer food preferences
The coronavirus and government quarantines have triggered significant shifts in consumer shopping behavior, packaging preferences as well as purchase priorities. That’s the topline finding from a national consumer survey released by Category Partners. According to a national study of 2,000 consumers, survey participants say Read More ...
Lidl opens new regional distribution center to meet customer needs
Lidl formally opened its state-of-the-art regional headquarters and distribution center in Cecil County, MD. The new 700,000-square-foot facility will serve as the backbone of Lidl’s regional store network, quickly supplying products to stores in five states. Lidl invested more than $100 million in the project which will Read More ...
Consumers turn to apples in challenging times
Americans are stocking up on apples as they contend with the COVID-19 crisis, especially Gala, Honeycrisp, Fuji and Granny Smith. Consumers are favoring packaged apples, which jumped up 34 percent in volume in the last four weeks ending March 21, and likely more than that since. As consumers hunker down, they are turning to Read More ...
Progressive Produce anticipates late spring and summer asparagus supply
As consumers continue to look for fresh and healthy fruits and vegetables to serve their families during these difficult times, Progressive Produce will begin shipping its strongest supply of the year of nutritious and versatile asparagus to shoppers across the United States and Canada. "As retailers discover what the new Read More ...
USDA files action over NJ company's $750K PACA violations
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has filed an administrative complaint against Southern Sun LLC. The company, operating from New Jersey, allegedly failed to make payment Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse