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Hudson River Fruit Distributors says RubyFrost apple variety has a perfect balance

Fourth-generation family member, Alisha Albinder Camac, serves as the operations manager for her family-owned-and-operated business, Hudson River Fruit Distributors in Milton, NY. She said the company — and its customers — are totally bullish on the RubyFrost variety.

“RubyFrost apples are the perfect balance of sweet and tart, deep and rich with a hearty crunch and ideal crisp texture,” explained Albinder Camac. “Developed by the apple craftsmen of Cornell University, RubyFrost is one of the few varieties of apples available fresh in the winter months. It is a superb baking apple thanks to its plump, luscious size. It is the perfect winter fresh apple, and it’s grown exclusively in New York state.”

MW121917AG 089 Hudson River Fruit Distributors offers the variety in two- and five-pound bags. It also offers an eight-pound family pack bag along with Lil Chief branded apples containing other New York varietal favorites.

“From our famous New York McIntosh apple, to Fuji apples and every other popular variety, Hudson River Fruit has all of our customer’s needs covered,” said Albinder Camac.

Hudson River Fruit Distributors had its start in 1932 when Isadore (Izzy) Albinder immigrated to the United States from Russia.

When he arrived in New York he recognized an opportunity to broker fresh produce. He bought a pushcart and began selling on the neighborhood streets of Brooklyn.

After some time, he began having trouble finding apples that he considered high enough quality, and so decided to venture up to the Hudson Valley to source the produce directly. He began fostering relationships with apple growers, some of whom Hudson River Fruit Distributors continues to work with today.

The company bought its first orchard in 1967 in order to have better control of the apples it sold.

Izzy’s son, Harold (Chief) Albinder was persistent in all his endeavors and took many calculated risks to build the business to what it is today.

“My grandfather turned 80 last spring, and is still active in the business,” noted Albinder Camac. “My father, Daniel, joined the company in 1980. Over time he learned every aspect of the business from the ground up.”

Today, the company is recognized as a leading New York apple producer.

Albinder Camac said the demand for apples is strong this year, especially for new varieties like RubyFrost, as well as classics like Red Delicious and McIntosh.

“We are excited to launch RubyFrost again this January,” she stressed. “It’s the perfect winter fresh apple to hit the market. Its RubyRed color makes it stand out on the shelves, and the taste is refreshing and different than other apples out there.

“This year we will be launching the apple with a special BOGO offer; buy a two-pound pouch of SnapDragon apples and get a two-pound pouch of RubyFrost apples — free of charge,” continued Albinder Camac.

“We hope this promotion will bridge the two New York State proprietary apples together in consumers’ eyes by getting Snapdragon fans to try a RubyFrost apple.”

She added that Hudson River Fruit Distributors has a strong supply of apples in storage.

“Our supply should carry us through June,” she noted. “And we expect conditions to be great as we move into controlled atmosphere apples.”