Village Farms’ spring peppers on the verge of ripe-and-ready


Village Farms International Inc., headquartered in Vancouver, BC, announced that its Village Farms Greenhouse Grown brand of tomatoes, peppers and cucumbers are all ramping up for a strong season. In particular, the company’s Canadian-grown national pepper program will commence shipping at the beginning of April to all retail partners across the United States and Canada.

Village Farms is one of the largest and longest-operating vertically integrated greenhouse growers in North America and the only publicly traded greenhouse produce company in Canada. Village Farms produces and distributes fresh, premium-quality produce with consistency 365 days a year to national grocers in the U.S. and Canada from more than 9 million square feet of controlled environment agriculture greenhouses in British Columbia and Texas, as well as from its partner greenhouses in British Columbia, Ontario and Mexico.

Lyra Vance, director of strategic business and sales development for Village Farms, said she is feeling extremely optimistic about the quality and volume of this year’s pepper crop. “We have a wide range of pack styles to suit our retail partner pepper category demographic, not to mention our growers are phenomenal seasoned pepper farmers with a solid track record of growing premium quality peppers. ”

Village Farms’ brand of sweet bell peppers, Sweet Bells, are available in a full offering of red, yellow and orange PLU bulk and packaged sizes, including three-, four- and six-count bags.

According to Nielsen data provided by the United Fresh Produce Association, Bell peppers were the sixth most popular purchased vegetable item in U.S. produce departments in 2019 with $391 million dollars in sales and were up over 7 percent from the previous year in total volume. Village Farms offers its Sweet Bells in addition to the wide range of packaged size options also as PLU bulk 11-pound boxes.

Bret Wiley, senior vice president of sales operations for Village Farms, said the crop is looking really great and that the company expects to exceed expectations this year. “Our Canadian grower partner has been farming peppers for years and also does a great job with Beefsteak tomatoes,” he said.

Village Farms offers its Juicy Beefsteak tomatoes in all standard bulk PLU sizes as well as packaged two-, four- and six-count clamshells, as well as a five-pound box.


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