Morning Kiss adding to fastest growing organic sub-category

Morning Kiss Organic is expanding its line of cold pressed organic juices with the addition of Orange Mango. The first three juices were released in fall 2017 and included Organic Orange Juice, Organic Grapefruit Juice and Organic Lemonade. Crafted in New England, the beverages are made using only organic and non-GMO fresh fruit. All four flavors are available in 12-ounce and one-liter bottles.JCipriano OrangeMangoJuice Press

“Our newest juice is bursting with citrus flavor that is naturally sweet thanks to the addition of mango. It's the perfect compliment to our existing flavors. We are excited to offer a healthy, super fresh product that the whole family can enjoy,” said Nelly Czajkowski of Morning Kiss Organic.

Cold-pressed juice is the fastest growing organic sub-category, with the industry having seen a 58 percent increase since 2004. The product's growth is expected to continue into the future, as organic customers of all demographics — especially millennials — value quality, healthfulness and transparency, all principles that are reflected in Morning Kiss Organic’s line of juices.

Morning Kiss Organic juice is cold pressed and high pressure processed to preserve nutrition, flavor and freshness while eliminating any harmful bacteria. High pressure processing technology works by exposing the juice to extreme pressure as opposed to heat. The extreme pressure inactivates microbes while extending shelf life and retaining vitamins, minerals and enzymes.

The juice line will be available in the fresh produce section along with the rest of the Morning Kiss Organic program, which includes organic vegetables and citrus.

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse